American Red Cross Bay Area Unveils Unprecedented ThreeYear Disaster Preparedness Campaign



The American Red Cross Bay Area Chapter introduces "Prepare Bay Area" (PBA), the most comprehensive preparedness campaign ever launched in the Bay Area. PBA is a unique operational campaign designed to get one million Bay Area residents in a six county area committed to and demonstrating preparedness within three years. To achieve this goal, PBA is partnering with businesses, faith communities, government agencies, non-profits, schools, community organizations and ethnic and neighborhood communities to deliver "how to" information and training everywhere Bay Area people work, play and worship. The campaign additionally focuses upon vulnerable communities, most at risk in a disaster.

Specifics of this plan will be announced at a press conference during "We Prepare Business," a conference to train Bay Area businesses for the event of a disaster.

SURVEY:    
The most timely preparedness survey, illustrating Bay Area residential preparedness conditions, will be released today by the Red Cross. A whitepaper, "What if the Big One happens today," detailing the Red Cross disaster plan for the Bay Area, will also be released at the press conference.

WHERE:    
San Francisco Marriott
Golden Gate Room (Press Conference room TBD)
55 Fourth Street
San Francisco, CA 94103-3199

WHEN:
Thursday, April 13, 10:30 a.m.
10:30 - 11:00     Press Conference
11:00 - 11:15 Q&A
11:15 - 12:00 One-on-one interviews

WHO:   
Interviews will be available on-site with:
Harold Brooks, CEO, American Red Cross Bay Area
Harris Bostic II, Director, "Prepare Bay Area"
Others: Consuls General, Fire and Police Chiefs, vulnerable communities spokespeople and faith community leaders.

CONTACT:    
Joyce Perry
or Patrick McKenna
Torme Lauricella Public Relations
Phone: (415) 956-1791; C: (415) 370-0614





American Red Cross Bay Area Unveils Unprecedented ThreeYear Disaster Preparedness Campaign