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New Fundraising Publication Bestows Reviews Ideas Advice and Free Online...

A new online magazine is, for once, giving back to the fundraising industry - specifically to help fundraising consultants and groups understand fundraisers in general and best utilize these to raise monies for their organizations. Fundraising Know How 8211; http://www.fundraisingknowhow.com - was created as the online guide for group fundraising 8211; minus the commercialism so common to the industry.



Rachael Hoffman, editor of the magazine says, "I spent several years as a consultant in the industry and it struck me that most websites dedicated to fundraising were either pushing a specific product line or were nothing more than directories containing contact information for those same commercial sites. I knew that if I wanted more, there were probably others out there looking for the same thing 8211; as a result this magazine was born."



Each month the magazine unveils a new issue showcasing several fundraising articles and one feature article specifically aimed at new and unique fundraising ideas. Hoffman says, "Groups and their customers get so tired of the same old fundraising events and products time after time. While the tried and true certainly works, groups are always on the lookout for fresh ideas. Our goal is to provide them with entertaining ways to reach their end goals."



Chris Cole, an avid reader, states, "I'd heard about scratch card fundraisers, but every time I performed an online search on the topic, all I got were sites offering to sell me the cards to do it. One day I stumbled upon Fundraising Know How and found what I actually wanted to know 8211; how scratch card fundraisers work, how they could make us money and what the potential pros and cons were of having one. They didn't try to sell me anything and I got all of the information, and more, that I came for. I've been hooked ever since!"



In addition to comprehensive information, the site also offers two innovative tools, created specifically for readers. The first is a customizable online thermometer - http://www.fundraisingknowhow.com/fundraiser-articles/thermometer.aspx - that any group can use on their own website to track the progress of their fundraising goals. The second is a printable checklist - http://www.fundraisingknowhow.com/fundraiser-articles/fundRaiserCheckList.pdf - that helps fundraising coordinators compare various fundraising companies.



Hoffman adds, "The checklist is something we're particularly proud of. It consists of 4 pages of questions and topics most groups forget to ask. When it comes down to it, asking the right questions can save you a lot of time and aggravation when choosing a company for a product fundraiser. It allows you to compare four companies at a time 8211; so you can get actual side by side comparisons before making a decision. We get emails all the time thanking us for it. And we update it as the need arises. We work hard to be an up-to-date resource."



About Fundraising Know How 8211; http://www.fundraisingknowhow.com

Fundraising Know How is an online magazine that gives fundraising coordinators access to the pertinent tools, advice, management tips and fundraising reviews so they can get down to earning as much as possible for their organization.



For more information about Fundraising Know How or fundraising in general, please contact:



Rachael Hoffman

Editor, Fundraising Know How

1-519-837-4436 ext. 242

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