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Web 2.0 Meets Dialing for Dollars

On Wednesday July 9, 2008, interns from across the nation will assemble in The Borgen Project's office and in 60-minutes try to raise as much money as possible through a live broadcast. Unlike a traditional closed-door fundraising session, this one will be viewed live via the Internet.

By mixing reality TV, Dialing-for-Dollars and Web 2.0, The Borgen Project is trying to make fundraising more interactive and informative.

"This is fairly groundbreaking," said Clint Borgen, President of The Borgen Project. "As a donor, you can watch live via the Internet as you talk to a volunteer inside the boardroom."

In addition to speaking with volunteers, donors can also chat with other supporters who are watching the live broadcast.

Through this live broadcast, The Borgen Project is aiming to break down the walls between donor and fundraiser by creating a relationship that is less intimidating and more interactive.

"Wednesday will be rough around the edges," Borgen said. "But I think it will be a good starting point for a new fundraising method that nonprofits and political campaigns will begin to adopt."

The live broadcast can be viewed at www.borgenproject.org/livebroadcast on Wednesday, July 9, 2008 at 10 a.m. PST.

The Borgen Project is a campaign to bring U.S. political attention to severe poverty. The Seattle-based organization operates on a national level meeting with congressional leaders and mobilizing public support for poverty-reduction legislation. Learn more at www.borgenproject.org.

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