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It Takes a Community Of Moms That Is Connecting Moms With Moms to Share...

Only moms can truly appreciate the joys and challenges of motherhood. To help connect moms across the country, Lansinoh Laboratories, a leading marketer of premium breastfeeding and baby products, has created its new online community - Lansinohmoms.com (http://www.lansinohmoms.com). Lansinoh has been supporting and nurturing a community of new mothers for more than 20 years, so creating a place where moms can virtually find and share answers, encouragement and support from other moms online is a natural extension, explains Kira Wood, director of marketing at Lansinoh's174;.

New members to the www.Lansinohmoms.com community will be given the opportunity to create a personal profile, so their new online friends can get to know them and their motherhood experiences. And, because Lansinoh (http://www.lansinoh.com) values what moms think, polls will be taken on various topics, with the results shared so the members can see how other moms are thinking and feeling.

Lansinoh was started by a breastfeeding mother who developed a product, Lansinoh Lanolin, that helped solve a problem she was experiencing - sore, cracked nipples - but for which no product existed at the time, says Wood. That unique product become a springboard for a whole category of products for breastfeeding women and now, after more than two decades of talking to new moms through Lansinoh'ss breastfeeding outreach efforts, we understand that women crave information and love to share their own knowledge and experiences with other moms in similar situations.

The sky is the limit when it comes to the topics that will be discussed at Lansinohmoms.com. There are numerous conversations for moms to join or they can start a new one on their own. Because the forum is open to all moms, topics can range from life with a newborn or toddler, and getting back into the workforce, to the joys and challenges of breastfeeding.

What'ss more, Lansinohmoms.com (http://www.lansinohmoms.com) will soon feature online guests including lactation consultants and other breastfeeding experts to take part in discussions about different pressing topics. The Lansinoh Community forum will allow moms to candidly discuss their experiences as a mother, share tips with other members and even ask our experts questions related to motherhood, says Wood.

With all the new challenges and decisions mothers are faced with each day, we hope this forum will be a meaningful and refreshing pause in their day, expresses Wood. We are really excited about this site and are determined to make this a place where moms will feel confident that they will get the support they need, in addition to the accurate and helpful information they want and deserve.

New and expecting moms can also visit the main site -- www.lansinoh.com -- to:

* View the new Latch On video (http://www.lansinoh.com/index.phpsrc=gendocs's38;link=Latch-On%20and%20Breastfeeding%20Instructional%20Video); a step-by-step video to assist breastfeeding mothers to help their baby properly latch on

* Learn more about Lansinoh breastfeeding products (http://www.lansinoh.com/index.phpsrc=gendocs's38;link=http://www.lansinoh.com/index.phpsubmenu=Products's38;src=gendocs's38;link=LansinohProductsLanding's38;category=Main) and where to buy information

* Sign up for Pre-Natal Nurture Notes (http://www.lansinoh.com/index.phpsrc=gendocs's38;link=EnewsSignupAdd_Sweeps)'s8482;, special e-messages received twice a month during the last trimester that focus on preparing for the baby'ss birth and breastfeeding, or, the popular Nurture Notes's8482;, e-messages that provide breastfeeding tips, encouragement and support from birth until baby'ss first birthday

* Register for a chance to win a free Lansinoh Manual Breast Pump or Lansinoh Double Electric Breast Pump

Lansinoh Laboratories is a leading international marketer of premium products that support breastfeeding mothers and their babies. The Company'ss distribution strength brings its products to consumers around the world, including North America, the United Kingdom, Germany and Western Europe. Founded in 1984 by a breastfeeding mother, Lansinoh is committed to developing new products that support mothers, babies and personal health, through internal new product development and selective acquisitions. Lansinoh'ss line of breastfeeding accessories and baby products are sold through every major retailer throughout the United States, Canada, and the United Kingdom.

Go to www.lansinohmoms.com to join in the community, share your experiences and make new friends.

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