Research and Markets The Implications of BETTA for Energy Retail in Scotland



May 25, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c17886) has announced the addition of The Implications Of BETTA For Energy Retail In Scotland to their offering.

When NETA was introduced into England and Wales, Scotland was left with an arrangement little changed from the 1990s. As there was no traded wholesale market, energy producers were required to sell their output to ScottishPower and Scottish and Southern Energy at a price set by the regulator. Thus the two Scottish based utilities controlled almost the entire generation output of Scotland.

This report provides an explanation of the background to BETTA and its key features. It gives an evaluation of contradictory arguments about the affect that BETTA will have on energy retail in Scotland. Analysis of the residential pricing strategy of 10 suppliers in the residential market is included in the report together with a prediction of the wins and losses for each major utility, in both the residential and I&C markets.

Highlights of the report:
The relative sizes of transmission and distribution charges may go some way to explaining the lack of residential switching in Scotland, but this is in no way conclusive. To date, Centrica has driven most of the residential switching in Scotland, indicating the importance of the ability to cross-sell

ScottishPowers residential market share is likely to fall to approximately 50%; SSEs pricing strategy and remote location will help it protect market share . Centrica will hold its Scottish residential market share steady; RWE npower will grow to approximately 6% of the market

It is expected that the market share in Scotlands I&C sector to become more like the one in England and Wales. If the Scottish I&C sector becomes like England and Wales ScottishPower will lose market share dramatically, principally to EDF Energy, British Energy and RWE npower.

This report will give you an understanding of what BETTA means to the retail department and will help you gauge how much market share the Scottish incumbents are likely to lose.

For more information visit http://www.researchandmarkets.com/reports/c17886

Laura Wood
Senior Manager
Research and Markets
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Research and Markets The Implications of BETTA for Energy Retail in Scotland