Time For Small Biz To Unleash Apples Tiger Says Mac Gathering Producer

April 30, 2005 -- If you're an entrepreneur or small business owner who wants to increase your productivity, you should check out Apple computer's Mac OS X operating system debuting Friday, according to Deborah Shadovitz, noted author, trainer, and producer of the upcoming Mac Gathering (www.macgathering.com) set for May 13-15 in North Hollywood, California.

Small business creates new jobs, as does high productivity in large firms. According to the US Department of Labor small firms with less than 500 employees represent 99.7 percent of the 23.7 million businesses in the United States. "As the lifeblood of the US economy, small biz leaders need to be highly efficient and to take advantage of new tools to help them remain vital," explains Shadovitz. She points to Apple's Tiger as one source for this efficiency.

Shadovitz knows how a Mac can be helpful and proves it daily as a Macintosh author and trainer, and as producer of the upcoming Mac Gathering - an annual conference focused around learning to use the Mac and discovering what it can do.

"With each release of OS X, the Mac OS becomes more helpful - freeing up more time to focus on our daily jobs," Shadovitz explains. "I measure an OS update's worth by the time it saves the user. If you pay $129 will you make that back in the time you use it With Tiger, Apple's done it again; you'll easily save this much time, even at minimum wage.

Six Top Features in Tiger:
" She points to these top six features in Tiger that will help entrepreneurs be more productive:

1) With 40-80 gig hard drives full of files, articles, emails, addresses, calendar items, and such no matter how we organize our files, it's hard to find what we need when we need it." Spotlight eliminates the need to search folders, then your Address Book, then your Calendar. Type once, see all results.

2) Smart Folders, an extension of Spotlight, make organization even easier! No matter where your files are located, you can create a new Smart folder, select the area of your drive to be watched, enter the search phrase, and you now have instant access to all files that contain that phrase - without actually refilling them. And you even see your images. Tiger even offers to put this folder in your Sidebar for the easiest access.

3) Save on phone bills, conferencing set-ups, gasoline, airline tickets, and travel time with Ten-way Audio Chat and three-way Video Conferencing. The video chat enables you to hold up or point to items you're discussing. It's perfect for a product demo. "I've presented at meetings without making the hour-long drive," says Deborah, "and the audience got a kick out it. Now I can host an entire panel remotely."

4) Dashboard provides a wealth of helpful anywhere on your screen with just a click or key tap. You choose what appears. You customize it fully. "If you do business across time zones add multiple clocks. Importing Add currency conversion and flights. Driving Check weather." Dashboard "widgets" are easy to program so plenty will be appearing, or you can program your own.

5) Preview makes it easier than ever to collaborate on a document without purchasing extra software for everyone. Now after you "print" your document or any web page to a pdf, Preview lets you circle sections in red, add text annotations, and even crop extraneous stuff out of a page or all pages.

6) Safari's built-in RSS transmits news and product updates faster than ever before.

Mac Gathering to Expand on Tiger Usability With Workshops
The Regional Macintosh Gathering, MacGathering.com is taking place at the Beverly Garland Holiday Inn, Universal Studios. Over 32 seminars teach crucial computer skills, half focusing on the Mac OS -Tiger; the rest on common business software and digital life. Feature presentations, open to all Exhibit pass holders introduce ways to use the Mac in various business situations. Top software companies will have programmers, product managers, and other team members on hand to help you find answers and solutions.

Companies participating in the Mac Gathering include:
Microsoft's Macintosh Business Unit
Apple Computer - The Grove
Intuit
FileMaker Inc.
RadTech LLC
Elgato Systems
Final Draft
Micromat
Prosoft Engineering
Drivesavers
MacSpeech
iKlear

"No matter what your business, creativity is key. Let your computer help you unleash your creativity. Let it help you focus on the tasks at hand, not the computer's maintenance," encourages Shadovitz. "The Mac OS will do that for you. Especially with the new power of Tiger."

Contact:
Deborah Shadovitz
Email: e-mail protected from spam bots
Website: http://www.shadovitz.com & http://www.macgathering.com
Or contact: Joyce Schwarz, JCOM, 310-822-3119

Time For Small Biz To Unleash Apples Tiger Says Mac Gathering Producer

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Time For Small Biz To Unleash Apples Tiger Says Mac Gathering Producer

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