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Digital Publishing Provider Dirxion Steps up its Digital Catalog Solution...

Dirxion, a leading provider of digital publishing services, this month launched EdgeClix, an impressive new version of its digital catalog solution that takes digital publishing to the next level. Entirely Flash-based, EdgeClix comes with incredible speed, boundless customization and a consistent user experience across all platforms.

The EdgeClix experience begins with a stylish, animated and highly customizable welcome page that allows users to choose from one or multiple publications offered by the retailer. Once inside the publication, the user is drawn in by the vibrant, life-like pages that users can flip just as if they were holding a printed copy. Even the background is customizable so that not one ounce of branding is lost to the digital frontier. The photos and text pop and can be easily zoomed for a close-up view. In addition to page turning and zooming, EdgeClix also offers other cool enhancements that you just can'st get from the print catalog - search, audio, video, animation, sticky notes, web thumbnails, integrated order forms and hyperlinks.

What makes EdgeClix a cut above the rest

>    Incredible speed increases both searching and page loading time no matter what type of connection a user has.

>    Viewability - We have always had a full screen format and the latest version creates even more space for the pages while still allowing users to navigate to other web pages.

>    Flexibility - Whether online or off, users across all versions of Internet browsers and operating systems will enjoy the same experience.

>    Polygon Linking Tool - Now when your customers mouse over a product image, the associated product description will highlight as well!

>    Product Rollovers - Product rollovers are dynamically sized pop-up windows that enable you to update product information on the fly, so you'sre always able to offer your customers the most up-to-date and reliable product information.

>    Click in/out, multi-level zooms.

>    URLs that can prompt installation of desktop icons for e-mail campaigns.

>    Animated, multi-publication landing pages.

>    Textured backgrounds or wallpaper behind the catalog for enhanced customization.

>    Spanish, French, Chinese, and Japanese interfaces with more available upon request.

>    Uniform platform between Online/CD/USB/Download.

Going digital means you can transcend distribution barriers as your delivery method shifts from the mailbox to the inbox and beyond. Your reach becomes global overnight. Not to mention, digital catalogs enable publishers to lower publishing costs and boost sales while still maintaining and growing circulation numbers!

Greg Garrison of Henkel Corporation commented, What an awesome tool to have on our box and especially for customers or distributors. I like the way we can customize notes and send it on to a customer or distributor in an email. The search functions make it much easier to use than actually having a catalog in your hand (especially if you are not real familiar with our products). Also, it is very cool that you are one click from going from the part number to the TDS and MSDS (e-commerce).

Digital catalogs not only make for a very engaging and innovative way to shop, but they also benefit the environment immensely! Studies show that the average person in the U.S. receives 67 catalogs per year, which amounts to more than 20 billion annually. This means that every year, over eight million tons of trees go straight into catalogs.

Dirxion'ss digital solution provides a sustainable way for people to continue browsing their favorite catalogs, while staying true to the environment. Since digital catalogs are created electronically, no trees are cut down to produce them and no ink is used to put the words on the page. No fossil fuel is used to run presses or power trucks to move them around the country. No storage facilities need to be heated to store boxes of catalogs until they are shipped to customers. Digital catalogs are delivered to the end user electronically. They are read electronically. They are disposed of with a push of a button, without ever taking up room in a landfill. Digital catalogs offer the means to make a difference and shop green.

Dirxion even gives back to the environment by donating $1 to the Arbor Day Foundation for every digital publication they produce.

Dirxion has worked diligently to produce a new digital catalog user experience, says Steve Mitchener, President 's38; CEO of Dirxion. This new interface addresses our need for a green product. Even more importantly, it positions the publisher to reduce or replace the print product while still retaining all of the print revenue through a digital product. The sky is the limit for features to this new platform. Dirxion has met the challenges of many publishers and we expect many more in the future.

Interested publishers can visit and view EdgeClix in action using the links below.

Moosejaw (http://moosejaw.dirxion.com/skin/entrymap/entrymap_multibook.asp)

Rutland Tool 's38; Supply (http://rutland.dirxion.com/skin/entrymap/entrymap_singlebook.asp)

Cabela'ss (http://cabelasflyers.dirxion.com/q1v/pdc/WebProject.aspBookCode=q1f08flx)

Murray McMurray Hatchery (http://mmhatchery.dirxion.com/WebProject.aspBookCode=mry08flx#)

About Dirxion

Dirxion transforms static print catalogs into interactive online presentations that help publishers across the globe lower publishing costs, boost sales and increase reach and circulation. Dirxion'ss digital publishing solution is captivating the growing online community, while also serving as an excellent transition tool for taking less sophisticated users and bringing them online. Dirxion'ss list of clients exceeds 200 and includes a wide range of publishers from AT's38;T to niche retailer Buggies Unlimited and Simply Amish. Visit http://www.dirxion.com to learn more.

For information, contact:

Jennifer Geeting

Marketing Manager

Dirxion, LLC

1859 Bowles Avenue

Suite 100

Fenton, MO 63026

P (636) 717-2371

F (636) 717-2390

www.dirxion.com

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