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Red Letter Days Set to Make a Retail Splash with the Launch of Gift...

Red Letter Days, the UK's leading experiences company, is set to launch a range of retail gift cards in 581 Sainsbury's stores across the UK. The Red Letter Days range of Sainsbury's gift cards offers customers the choice of a wide range of unforgettable experiences, with four gift cards available at two price levels with associated experiences.

The first price level of 49 offers customers a choice of over 50 experiences and gifts across the UK, including Afternoon Tea and Tour of Kensington Palace, Paintballing (http://www.redletterdays.co.uk/Experience/Ref/XFLIB), an adrenaline-fuelled Silverstone/Ferrari Sensation (http://www.redletterdays.co.uk/Experience/Ref/BATTC) - a great day for couples.

"2007 has so far been a year of very significant launches for the Red Letter Days brand," said Zachary Soreff, Director of Sales & Marketing at Red Letter Days. "Retail is an extremely important area of development for us and we are expecting this launch of gift cards with Sainsbury's to be a huge success. With other significant retails launches planned for 2007, Red Letter Days gift cards will be available almost everywhere in the country."

This first stage of Red Letter Days retail strategy follows the highly successful launch of its first-ever range of online gift cards (

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