High Tech PR Expert Celebrates 30 Years in Business

High tech PR expert, Nigel Robson, is celebrating 30 years in Public Relations. Founder and Principal of Vortex Public Relations, he has specialised in business to business and high technology PR for startups to major international companies.

Commenting on today'ss challenging times, he said, When times are tough, companies have to fight for every scrap of new business and that means making sure than current and prospective customers know the company exists, knows that it can provide them with solutions to their problems and know that it provides excellent value for money. But how will they know this if companies don'st promote themselves hard, loud and effectively

Nigel Robson, added, If you were selling fruit and vegetables in a street market, would you keep everything in their boxes in the back of the van, parked down a side street and hope that customers might seek you out Of course not. You'sd display your goods prominently for all to see and shout out loud about how good they are to attract customers away from your rival traders!

A simply analogy but it works for every business. Cutting promotional budgets in a downturn will only help the bottom line for the short term. Then companies lose business to rivals. The brand starts to fade from the minds of customers. Rivals win market share. A silent brand could be company in trouble and no-one wants to do business with a company in trouble. If companies survive, it can take years to rebuild the brand and share of the market.

So, what is the most cost effective thing to do Bill Gates said that if he was down to his last dollar, he would spend it on marketing. So, going back to the market stall analogy, companies would do even better business if customers had heard or read that their stall had the best products and the best value for money so that they actively sought them out to buy from. That is the positive power of PR. It positions companies with their customers and prospective customers as a great company to do business with.

PR is not dashing off the odd press release and hoping that someone will print it, he added. PR is all about working out what your company stands for, where it is going, what makes it different, what makes it better It builds over time a holistic image and brand that customers trust. Articles, press releases, opinion pieces, features, awards, speaking opportunities, blogs, cover stories and more from the armoury of a skilled and experienced PR practitioner are used to weave all these various tools together with the appropriate delivery mechanisms to achieve objectives. It is like telling a story chapter by chapter characters develop you get to know them you get to like them you get to trust them

Nigel Robson, concluded, We know how to quickly become an intimate part of a company and understand what it is all about so that we can communicate the story clearly and effectively. Companies are usually too close to the day-to-day business of running the company to be able to step back and see the whole picture, which is where we come in with the added benefit of being able to draw upon insights from work done for dozens of different companies.

PR is a highly cost efficient way of promotion. A recent launch for a new client of Vortex PR generated extensive coverage in magazines and websites around the world which resulted in over twenty, high quality sales leads from around the world that were directly attributed to the PR as they had not done any promotion for years!

Vortex PR is one of Europe'ss leading high technology and Business to Business PR companies with clients that have included MIPS, ARC, Philips Semiconductors, Duracell, GEC Plessey Semiconductors, Peratech, RF Engines, ItsWine.com DEC, HP, Inmac, Encrypta Electronics, BrightCom, and Microtune. The company can work on either a project basis or on a retainer starting from as little as a few hundred pounds per month. A retainer is more usual as Vortex PR prides itself on developing long term relationships with companies - typically five years or more with the longest lasting over twenty years. Long term relationships with the media are also a long suite for the company with media contacts that stretch back over decades.

Further information on Vortex PR can be found at www.vortexpr.com or by phoning Nigel Robson on +44 1481 233080.

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