Ivy Hotels International Inc launches Winter 2005 marketing strategies for its Hotel Ivytrade brand



Lodging franchisor Ivy Hotels International, Inc. today announced its intention to "kick aside the competition" with its winter 2005 marketing strategies for its Hotel Ivy™ brand, beginning with an online marketing campaign encompassing paid searches on Google® and banner advertising.

At the property level, the brand now offers three new premium features: feather-down pillows, feather-down mattress covers, and alarm clock CD players in addition to make-up mirrors, hairdryers, irons, ironing boards, and microwave-refrigerator units.

Guests can also receive a $20.00 gift card good at any Kentucky State Park. "With two Hotel Ivy™ locations in the Commonwealth, we decided to support programs, promotions and initiatives that foster visits to Kentucky's State Parks," stated Nancy Couch, Brand President.

Both the Hotel Ivy - Georgetown (located near the Kentucky Horse Park) and the Hotel Ivy - Florence (located near the Cincinnati/Northern Kentucky International Airport) are within 5-20 miles of multiple state parks, museums, and other entertainment.

Guests will also be able to save 50% off by making reservations 30 days in advance. "Our advanced purchase option gives our guests the opportunity to cut the hotel rack rate in half," stated Couch. Billing occurs at the time of booking however, and is non-refundable.

About Hotel Ivy:
Reservations and further information are available by visiting www.ivyhotels.com or calling the toll-free reservations number, (866) IVY-3171. Ivy Hotels International, Inc. is a subsidiary of Sharicom, Inc.

Note to editors:

Following are some of the trademarks of Sharicom, Inc., its divisions or affiliates; Sharicom®, Sharicom Hotels®, NMC Sharicom Hotels Group™, Sharicom ATM Network™, Choice Tan & Body™, and Sharicom Travel Management™. Mr. Jordan Palmer serves as Chief Executive Officer. Following are trademarks of Sharicom's subsidiary corporation, Merus Companies, LTD. its divisions, or affiliates; Merus Press Services™, Merus Web Designs™, and Merus Productions™. Following are trademarks of Sharicom's subsidiary corporation, Ivy Hotels International, Inc. its divisions or affiliates; Hotel Ivy™, The Hotel Ivy™, Ivy Lodge™ Hotel Ivy Grand™, and Prestigious Guest Club™. Merus Holdings Group™ is a trademark of Merus Holdings Corporation.

NMC Sharicom Hotels Group™, a division of Sharicom, Inc. is one of the nation's largest hotel companies, ranking # 9 out of the "Top 100 Hotel Companies for Highest Occupancy," and # 29 for "Gross Sales and Largest Number of Hotels."

For the latest news from Sharicom, Inc., visit our Press Office at http://www.sharicom.com/press.





Ivy Hotels International Inc launches Winter 2005 marketing strategies for its Hotel Ivytrade brand