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Eight Wins Prestigious Magazine of the Year Award

888.com (http://www.888.com/) has been awarded the influential Most Effective Membership title at the 2008 APA Effectiveness Awards for its customer magazine Eight. The award is given by the Association of Publishing Agencies in the UK and is one of the most coveted distinctions an internal magazine can win.

Eight, which is part of 888'ss CRM efforts to establish efficient and innovating communications channels to its members, is mailed to all of the company'ss casino and poker (http://www.888.com/) members in the UK and filled with lifestyle features and gaming content. Its aim is to deepen the relationship with 888 players.

This year'ss APA awards, which are designed to recognise and reward the very best in editorialised branded content, were the biggest ever to be staged in it'ss ten year history with over 350 titles across a myriad industries vying for just 18 individual awards, with every category having an average of 20 entries.

The APA judges were full of praise for Eight, saying:

For a publication to be awarded the APA'ss Most Effective Membership title it must be a fantastic demonstration of editorial creativity, and be able to prove above all others that it is a sound part of a brands marketing mix, helping to position the value of the brand in the minds of the consumer

Eight Magazine succeeds in not only being a shining example of this publishing maxim, but also being an informative and entertaining read - whether you'sre a committed online gambler or not. Whatever measure you look at, Eight is an amazingly effective magazine

Matt Robinson, 888'ss VP Brand Marketing said:

These awards demonstrate how committed 888 is to ensuring we reach the highest performance levels in everything we do, and to delivering on our other core values of innovation, caring, customer centricity, leading and collaboration.

The award also validates that Eight is one of the very best customer magazines out there in that it continually builds a good relationship with our players and delivers on brand affinity and brand awareness. And it also happens to be a great read as well!

ENDS

About 888.com

888.com is the World'ss No.1 online casino. It has millions of members worldwide who enjoy its casino, bingo and poker rooms and receive an online gaming experience like no other. Founded in 1997 - 888.com this year celebrates its 10th anniversary - by pioneers of the online gaming industry, 888.com has developed a strong brand grown by cutting-edge marketing through offline sponsorships, poker events, online collaborations and continual upgrading of its flagship online products; 888.com Casino, Bingo and Poker. 888.com'ss goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its assets and it continually makes every effort to establish customer satisfaction by building relationships via service, honesty, advice and trust - with every member.

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an online casino and poker room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd.

A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 employees. 888.com can be used in 22 different languages in 176 countries worldwide. A leading force in the gaming industry since 1997, 888.com continually strives to be the No.1 site. It was a founding member of eCOGRA, an independent standards authority for the industry committed to protecting online players around the world. It continually donates to UK and global charities and is working even harder on its CSR messages as well as promoting eCOGRA and providing an international framework of best operational and player practice requirements enforced through inspections, reviews and continuous monitoring by global audit companies.

888.com recently announced its first acquisition; the bingo business and assets from Globalcom Limited. Bingo games can now be found at 888.com as can other new offerings including Backgammon. Further to the new site offerings and following significant technological investment, 888.com has recently embarked in to new on-land ventures; partnering with key brands to deliver specific propositions. Its first partnership, announced late 2006, is an innovative cooperation with Rileys snooker and pool clubs for which 888.com uses its online poker capabilities to power www.rileyspoker.com. 888.com has also seen the launch of mobile, in-flight, and in-hotel casino where customers can access their favourite games, not only from their computers but from mobile phones and televisions too.

888.com has been named EGaming Awards Online Casino three times in the last four years, and won 2008 Best Online Operator Award, as well as being named Best Online Casino at the UK Gambling Awards, and Best Betting and Gaming and Operator of the Year at the 2008 Leisure Awards. Offline activity sits side by side the online business, complimenting 888.com'ss position as the leading authority in gaming entertainment. 888.com is the main sponsor of Sevilla FC and sponsors Shane Warne from the world of cricket.

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