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KWOF Holdings Debuts the KWOF Finishing Iron at the Americas Beauty...



The hair world was stunned this weekend in Chicago at the ABS. The KWOF iron was debuted and had a profound affect on the hair community. The Kwof finishing iron was designed by hair stylist Paul Vaughn. Paul has been styling hair for 18 years, and has done hair on such shows as MTV Road Rules, Rock N Jock, Good Morning America, Fox News. KWOF was coined from a French word that means "high end style" but spelled phonetically like an American would.



The finishing iron was designed around stylist's needs for a professional finishing iron. Unlike traditional flat irons, the heating plates are set at an angle of 30. It is ergonomically designed with this angle in order to protect the wrist of the stylist and enable free movement. Therefore, the stylists wrists are not fatigued from using the tool all day.



"The 30 angle makes it stand out visually. But once you use the tool, you can understand the functionality of the angle. It makes it easier to create waves, curls as well as straighten. I can tell the thought and design of this tool has been done by a stylist, you just made all our jobs easier!" said stylist Kerry Shannon of New York City, NY.





The KWOF iron's characteristics are innovative and sophisticated. The iron's design allows the stylist to create a wide variety of styles including beach waves, curls, glassblowing, as well as straightening and volumizing all with one tool.



KWOF finishing irons depart from the design and function of existing hair irons. The iron has left and right plates that are different in size, therefore improving the styling and straightening effects from the root to tip. The use of NANO Technology in this iron helps eliminate bacteria on the appliance, creating a germ-free environment every time it is used. The Infrared heat produced by the plates also protects hair with negative ions, sealing in natural oils, moisture, and color.



For more info on the KWOF Finishing Iron call PHI at (414)671-6911 or visit its consumer website at http://www.phibeauty.com.






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