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New TemplateBased Kit Empowers Coaches to Write a Book Quickly to Use...

Joel Orr Coaching has released a new template-based book-writing kit. The kit shows coaches how to produce a 48-page, color-cover, perfect-bound book that defines their signature approach to clients -- and can be produced less expensively than a color brochure.

Dr. Joel Orr, The Book Midwife, says, As a business coach, I have explored the process of finding new coaching clients extensively. I think what I'sve learned probably also applies to other professionals, such as financial advisors, doctors, accountants, etc.

There are lots of ways to become known, including networking groups, such as BNI and your chamber of commerce; writing articles; maintaining a blog; giving presentations for local and national groups that match your desired client demographics; advertising - print and Web, Joel says.

Many coaches and other professionals I know have had beautiful brochures designed and printed, and hand them out to prospects in many contexts. I'sd like to suggest replacing your brochure with a book, says Joel.

There are several reasons why brochures don'st work well for coaches and other professionals. For one thing, few people keep brochures; they glance at them and toss them (isn'st this what you do). Moreover, a brochure doesn'st contain much information; emphasis is usually placed on a pleasing design and good materials. And finally, brochures are either expensive, or look too cheap (even if they'sre not) to reflect well on you.

A book, on the other hand, automatically establishes you as an authority; gives you room enough to define your uniqueness; is unlikely to get thrown away; can actually be less expensive to produce than a moderately-priced brochure (a 48-page perfect-bound book with a color cover is just over $1 in quantities of 500).

Orr has created a template-based kit for coaches to produce a 48-page book without difficulty, A recorded webinar that shows listeners exactly what they need to do to produce such a book, and offers details about the kit, can be found by clicking here (http://www.joeltrainsauthors.com/book-48/).

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