Plumbworld implement SLI Systems learning search on its ECommercewebsite



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SLI Systems develops learning-based search and navigation technology for publishers, ecommerce and corporate sites that Searches, Learns and Improves the user experience. SLI Systems's8217; hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction and help site visitors find the products and information they seek as quickly and efficiently as possible.





Scott Morris, E-Commerce Manager (http://www.linkedin.com/in/scottmorrisplumbworldtoolbox) of Plumbworld said :



's8220;We have been looking for a comprehensive 's8216;learning's8217; website search for a long time, and SLI Systems ticked all the boxes. SLI's8217;s search system 's8220;learns's8221; from user behaviour by analysing search terms people use on our website and the resulting items they click on. It then uses that information to return search results based on the popularity of all visitors to the site 's8211; leveraging the 's8220;wisdom of the crowd's8221; to improve relevancy of results. This is shown quite clearly from the reduced bounce rates that have resulted following the last few months of trialling.'s8221;



SLI Search can automatically generate navigational pages from website data, allowing users to browse and refine their browsing through the website via multiple paths, for example by manufacturer, category, price range, size etc. The products shown on these navigational pages can be ordered by popularity. Items added to the site are automatically included in the appropriate category, brand, or price range without manual editing efforts.



James Hickman, Managing Director of Plumbworld said :



's8220;Keeping prospective customers on our website is one of the most important things, and with such a intuitive search system, SLI has clearly helped achieve this. Not only does SLI 's8216;learn's8217; from the text customers search for, it can also be manipulated manually so when a customer types in a specific search term we can 's8216;route's8217; them to the best possible landing page. For example, a customer typing in 's8216;Heated Towel Rails's8217; (http://www.plumbworld.co.uk/heated-towel-rails-14-0000) as a generic search can be routed to a Heated Towel Rails product group, landing the customer in the perfect place and reducing their search time.'s8221;



Most search technologies use complex algorithms to determine which results should be returned for a query. SLI's8217;s patented learning search technology takes relevance a step further by learning from visitors's8217; behaviour over time to deliver more relevant results, which leads to increased customer satisfaction and more sales, while reducing costs and yielding valuable customer information that can positively impact other marketing activities.



Plumbworld have seen an increase in sales through the use of the search facility and have reported growth in the bathroom suites (http://www.plumbworld.co.uk/bathroom-suites-12-0000) and electric shower (http://www.plumbworld.co.uk/electric-showers-65-0000) categories.



Plumbworld is based in Evesham, Worcestershire and now employs 50 staff within their 2,000 sqm, purpose built warehouse and offices. The company had a turnover in 2008 in excess of 's163;18 Million. Plumbworld was established in 1999 by James and Anita Hickman who sold the business to The Grafton Group Plc in December 2006.






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