Right Way with Intro of Runway For Female Executives Who Define Success -- A Portion of Proceeds Donated to Breast Cancer Research
Right Way with Intro of Runway For Female Executives Who Define Success -- A Portion of Proceeds Donated to Breast Cancer Research
Travelpro, the luggage manufacturer recognized for inventing The Original Rollaboard, has announced a partnership with the National Breast Cancer Foundation, Inc. to help raise breast cancer awareness by donating a portion of sales from their new luggage collection called Runway.
Boca Raton, FL September 11, 2005 - Travelpro®, the company that invented upright, soft-side rolling luggage, known as the Rollaboard®, introduces a new line of durable, lightweight
luggage for women. "Runway" takes a fashion-forward step from the traditional styling of luggage, while making packing and traveling easier.
The introduction of this line comes as Travelpro is celebrating its 16-year anniversary of the invention of the Original Rollaboard. This line follows the trend of other new Travelpro
lightweight luggage collections that weigh 20 - 30 percent lighter than traditional luggage. Using the 22" Rollaboard® as the standard, the Runway Collection™ weighs just 9 pounds, 25
percent - 30 percent lighter than traditional luggage.
Travelpro will donate a portion of the proceeds from all purchases of Runway Luggage to the National Breast Cancer Foundation. The National Breast Cancer Foundation, Inc. (NBCF) provides
free mammograms for uninsured women in need and increases awareness through education. NBCF proudly supports two of the top cancer research centers in America, The M.D. Anderson Cancer
Center and The Cleveland Clinic. The NBCF last year alone gave away over 10,000 mammograms, as early detection increases a woman's survival rate by 96 percent.
"This innovative, fashion forward range of styles was designed to meet the needs of the fashion-conscious female traveler.'Whisper Wheels™ for smooth movement, and H2O Guard™, water
resistant lining are key features in all of the Rollaboards. The line is completed with functional yet elegant business cases, totes, and the always needed, City bag," notes Kimon Ballis,
CEO for Travelpro. "Maintaining a balance between fashion and career, all styles will be available in 'Dress for Success' Merlot and Onyx."
"Travelpro continues to be the luggage of choice for many major airlines worldwide. Pilots & Flight Attendants are our testament of uncompromising quality and durability. The products
are designed to stand up to the rigors of day in and day out travel," said Ballis.
Available at major department stores and specialty luggage retailers, Travelpro® luggage is used by over 425,000 airline personnel worldwide. The luggage, which was Top Rated and listed
as a Best Buy in the leading consumer testing publications, is sold and used by people throughout the world, including the United States, Eastern and Western Europe, Asia, Australia, New
Zealand, and the Middle East.
Travelpro® is based in Boca Raton, FL. For more information, visit www.travelpro.com or contact Marcy Schackne at (561) 998-2824, ext. 154.