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With New Spring Promotion Bright Starts Showcases Three Products to...

Bright Starts baby toy and gear brand understands that mom needs a hand when taking care of baby. And that baby needs toys and gear that spark curiosity and allow him to explore the world. That's why Bright Starts creates products with mom and baby's needs in mind.

Beginning May 1 and extending through June, moms and babies will both benefit from Bright Starts Smart Solutions for Mom promotion. An online purchase of any of Bright Starts' three mom-savvy featured products -- By Your Side, Baby's PlayPlace and Around We Go! -- will also include a free On the Go toy. The promotion will occur on online at brightstarts.com.

"The Smart Solutions promotion was truly made with active moms in mind," said Ryan Gunnigle, President and CEO of Kids II, Inc., designer and manufacturer of the Bright Starts brand, "Each of these featured products has a special way of helping mom by keeping baby secure and engaged. Adding a fun On the Go toy - for free - is a bonus mom and baby will love."

The featured Bright Starts Smart Solutions products include:

By Your Side

The Bright Starts By Your Side is revolutionizing the infant seat category. The patented design is the first of its kind to utilize an elevated seat to raise baby off the floor and bring him closer to mom. Unlike traditional bouncer seats that place baby low on the ground, the By Your Side gives baby a new perspective and improves baby's view of his family. The unique seat height also eliminates the temptation to place baby on raised surfaces, or on the floor near frisky pets or air drafts. Importantly, it addresses the need to keep new moms - especially those who have experienced c-section births -- to avoid bending over in their early postnatal stages.

The Bright Starts By Your Side Infant Seat provides meaningful innovation for baby in the following ways:

- Elevated "ideal height" seat of 27.5 inches keeps baby closer to mom than traditional infant seats and prevents her from having to bend over to reach baby

- Four-position reclining Comfort Adjust Seat provides multiple positions for each stage of baby's development

- 10 melodies, three white noise sounds and vibration, with 20 minutes of continuous play provide a variety of options to soothe baby

- A handy large storage basket beneath the seat keeps baby's essentials easily accessible

- Deluxe fabric and a removable headrest keep even the smallest infants comfortable

- The cradling seat can be either rocked with a gentle motion or stabilized with the kickstand

- Two high quality plush toys hanging from the soft toy bar provide additional entertainment for baby

Baby's PlayPlace

The first play oasis designed with a growing baby in mind, this product is a true evolution of the traditional play gym. This innovative infant play environment has a twist - the product's oversized, (46" x 38") quilted play mat quickly folds to create an enclosed environment with soft, sturdy side walls. These walls easily reconfigure to customize the play experience for a variety of developmental phases - newborn, tummy time, crawling and active play.

Featuring colorful, high-contrast patterns and a whimsical garden-theme, the new Bright Starts Baby's PlayPlace comes with several developmental toys, including:

- Multi-Use Electronic Lighted Lady Bug features parent and baby-activated modes, volume control, dancing lights, and 25 minutes of melodies, it's also ideal for on-the-go or attaching to baby's other play areas around the house

- Sunflower Mirror is extra-large to promote self-discovery

- Plush Caterpillar has dangly legs to help develop fine motor skills

- Lady Bug Spinning Rattle is designed to enhance auditory development

- Soft Bee Teether is water-filled to soothe baby's gums

- Two large Bug Links and eight Fun Links for adding additional Bright Starts toys

Around We Go! Activity Station

Bright Starts Around We Go! Activity Station is the only patented product of its kind designed to grow with baby through the toddler years. Babies can safely navigate 360� around the outside of the sturdy activity table in the "cruise control" seat while exploring over 20 toys and activities, including:

- "Lights and Sound" Piano plays 5 tunes and fun sounds.

- Palm Tree Mirror with teethable, water-filled leaves, promotes self-discovery and soothes baby's gums

- Magnetic Drawing Station allows baby to get creative

- Action, Reaction Station has a bead chaser, "popping" characters and fish spinner that will keep baby engaged

- Elephant Squeaker supports baby's coordination skills

About Kids II, Inc.

One of the world's fastest growing toy companies, Kids II, Inc., has been reinventing classic infant categories for three generations and counting. Kids II, Inc., designs, distributes and markets nearly 100 products under its Bright Starts brand name, including the award-winning Around-We-Go! stationary activity center - the industry's first and only baby "cruiser." Kids II, Inc., also holds the license to design and manufacture products for some of the industry's hottest brands such as Baby Einstein and Boppy. The company's award-winning products have revolutionized the industry time and time again.

Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, Hong Kong and Mexico. For additional information visit www.kidsii.com or www.brightstarts.com.

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