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Educational Toy Company The Baby Planners Was No Immaculate Deception

Lisa Black and her business partner Lorraine Mills realised the name had to go when they kept getting calls and enquiries from couples wanting to conceive - even asking for help with contraception.

The Torquay based pair have re-launched the business with the more child friendly name Flutterbies to help get the message across that they sell toys - not help make girls or boys!

To coincide with the name change, Lisa and Lorraine who are based in Torquay, Devon have launched a new website to sell their award-winning educational toys on-line at

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