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Journal Sentinel Announces Acquisition of MilwaukeeMoms.com Site Will...

8211; The Journal Sentinel, Inc., publisher of the Milwaukee Journal Sentinel, announced today that it has purchased MilwaukeeMoms.com the leading online brand in the metropolitan Milwaukee market for parents raising children under six years of age. Terms of the transaction were not disclosed. Journal Sentinel, Inc. is a Journal Communications's8217; company.



's8220;MilwaukeeMoms.com is an important first step for us to enter existing online parenting communities and to help better serve this often overlooked audience,'s8221; said Elizabeth (Betsy) Brenner, president and chief operating officer of Journal Communications's8217; publishing group. 's8220;The Journal Sentinel has a tradition of serving the information needs of our readers and advertisers, and MilwaukeeMoms.com both continues and expands upon that tradition.'s8221;



MilwaukeeMoms.com will begin carrying select content from Metroparent magazine, the Journal Sentinel'ss award-winning parenting magazine, according to Brenner. Published 12 times each year, 60,000 copies of Metroparent are distributed to and available free at more than 750 locations in southeastern Wisconsin, including hospitals, schools and day care centers, grocery stores, libraries, retailers, medical offices and recreation locations. Every month, Metroparent'ss pages are filled with useful articles on topics of interest to parents, from having a baby to choosing a summer camp to getting ready for college.



MilwaukeeMoms.com was launched in 2002 by Pat and Meg McKenna, to 's8220;make life just a little bit easier's8221; for fellow metro-area Milwaukee parents raising children under the age of six. The 's8220;secret's8221; to its success, according to its founders, is the site's8217;s ability to put a wide variety of helpful planning and decision-making resources within easy reach of time-strapped parents. Users are also provided with free access to an interactive, open support network of area-wide parents and parenting experts through its extremely active discussion groups's8217; area.



's8220;The site was truly influenced by our own surprising experience with isolation while raising our own babies and toddlers,'s8221; said Meg McKenna, co-founder and editor of MilwaukeeMoms.com. 's8220;We knew that the needs and concerns of parents and/or caregivers of children aged six and younger were similar to our own, but we never imagined how big of an impact the site would have in changing the lives of parents in the greater Milwaukee area and beyond.'s8221;



As a result of strong word of mouth advertising among area parents and the key support of non-profits across southeastern Wisconsin, the site has seen strong year-over-year growth. Traffic has continued to grow with the addition to the site of 's8220;Mom Talk Radio,'s8221; a first-of-its-kind radio talk show dedicated to real-life issues confronting mothers and parents.



's8220;We's8217;re incredibly excited about MilwaukeeMoms.com becoming a part of the Milwaukee Journal Sentinel's8217;s family of publications,'s8221; co-founder Pat McKenna said. 's8220;With the Journal's8217;s marketing expertise and reach, and, most importantly, its recognition of our niche strategy, MilwaukeeMoms.com will now be able to build community with an even greater population of parents in southeast Wisconsin.'s8221;



About MilwaukeeMoms.com

MilwaukeeMoms.com was launched in 2002 as a resource and networking community for parents and caregivers raising kids ages 0-6 years. As a one-of-kind, centralized resource, the site has caught the attention of local media for its comprehensive presentation of time-saving information to metroparents. Media coverage has also shined the spotlight on the site'ss community building efforts, specifically the ability of visitors to contribute their own parenting ideas, young children'ss activities, kid-friendly restaurant reviews, drive-through and delivery services finds, as well as MilwaukeeMoms.com's8217;s extensive, full-color parks directory.



About Journal Sentinel

Journal Sentinel Inc. publishes the flagship Milwaukee Journal Sentinel newspaper as well as a range of other print and electronic products, primarily serving southeast Wisconsin people and businesses. Journal Sentinel is committed to producing a newspaper that reflects the ever-changing world and fulfills the needs of readers and advertisers. In addition to the daily and Sunday newspaper, Journal Sentinel produces Web products and services through its Journal Interactive division, including JSOnline.com and PackerInsider.com. The company also offers direct mail and database marketing services, and the addition of a new printing facility in 2003 led to Journal Sentinel'ss recent entry to the business of commercial printing.



About Journal Communications Journal Communications, Inc., headquartered in Milwaukee, Wisconsin, was founded in 1882. We are a diversified media and communications company with operations in publishing, radio and television broadcasting, telecommunications and printing services. We publish the Milwaukee Journal Sentinel, which serves as the only major daily newspaper for the Milwaukee metropolitan area, and about 90 community newspapers and shoppers in eight states. We own and operate 37 radio stations and nine television stations in 12 states and operate two television stations under local marketing agreements. Through our telecommunications segment, we own and operate a regional fiber optic network in the upper Midwest, provide integrated data communications solutions for small and mid-size businesses and offer network transmission solutions for other service providers. We also provide a wide range of commercial printing services 's8211; including printing of publications, professional journals and documentation material 's8211; as well as electronic publishing, kit assembly and fulfillment. In addition, we operate a direct marketing services business.

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