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Player Knows Best Idea Summit Drives User Experience

Do kids know best Does it take a fresh, personal look at things to make a quantum leap in the level of experience Every marketer wants to know the answer to these questions and The Fashion Fantasy Game is preparing to find out.

Right after Thanksgiving 2008 to the second week in January 2009, http://www.fashionfantasygame.com, the first virtual world that teaches kids about the fashion business, will invite VIP players to an Idea Summit. The goal is to let kids play out their fantasy at fashion game (http://www.fashionfantasygame.com) for the chance of a big win! This virtual brainstorming session will give players an opportunity to submit their ideas for design additions to this fashion game. These dedicated players can decide what, in their opinion, is missing and share that idea in the form of a self-made design or a scanned photo. A panel of industry experts will judge the designs with winners promoted throughout the site, and winning designs named after their designer and integrated into the game.

The concept is to be the first online fashion game to drive user experience from a direct player impact - making players feel a deeper connection to the product and demonstrate the game'ss commitment to boosting their self-esteem. Building personal, emotional connections to brands is now among best practices in marketing and is finding expressions in everything from Dove Soap to Nike footwear. If advertising is done in a relevant and credible way, young adults are actually eager to interact, share opinions and even pass the message on, according to Beth Uyenco, global research director at Microsoft Advertising.

The virtual world (http://www.fashionfantasygame.com) is taking the idea of relevance and interactivity one step further in their fashion game. We are already receiving tons of ideas and player feedback everyday, confesses Nancy Ganz, Founder and CEO. We want the players to know that we are encouraging this participation and that it has an impact on their product.

For additional information on The Fashion Fantasy Game, contact Nancy Hodin at, Hodin at rlillytuckerwear dot com, or visit http://www.fashionfantasygame.com

About the Fashion Fantasy Game

The Fashion Fantasy Game (http://www.fashionfantasygame.com) is a safe and secure virtual world that teaches kids about business through role-play. The aim of this fashion game is to add value to the online experience by encouraging productive peer-to-peer communications, confidence building and learning.

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