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New Swaddleaze The StartleFree Sleeper Helps Babies AND Parents Get...

December 9, 2004 -- For five months, Heather Allard watched her newborn daughter Grace struggling to sleep. The infant suffered from the Startle Reflex common to all newborns, whether premature or full-term. Just as she'd drift off to sleep, she'd startle, her tiny arms flailing as sleep would elude her - and her mother - yet again. Allard and her husband had tried everything-traditional swaddling taught by maternity nurses, wearable sleepers, and even some of the newfangled swaddling blankets. None of them effective, and some of them downright complicated.



Says Allard, a mother of two in Pawtucket, RI and founder of 2 Virtues, Inc. (inspired by her daughters, Hope and Grace), "Necessity truly was the mother of this mother's invention. Grace and I desperately needed some sleep." And after watching Grace one night, a light bulb went off in Allard's head. Out came the sketchpad and Swaddleaze The Startle-Free Sleeper was born - a sleeveless bag with a "swaddling wing" that wraps around baby, fastening to the back with Velcro. The result is simple, effective swaddling that gets newborns to sleep better, faster and for longer stretches.



Sherry Matook, R.N., a neonatal research and neonatal intensive care unit nurse in Providence, Rhode Island states, "Parents of preemies always ask us to teach them how to swaddle their babies the way we do. Swaddling is a safe way to keep babies warm and it helps them sleep longer. It's an important technique for all new parents to learn."



And while the main benefit of the Swaddleaze The Startle Free Sleeper is startle-free sleeping for baby, Swaddleaze The Startle Free Sleeper also offers parents added peace of mind: it's a wearable swaddling blanket, so it won't bunch up around baby's face, decreasing the likelihood of SIDS. It also helps soothe and calm babies who are fussy or colicky. Allard adds, "It's a swaddling blanket that can be worn three different ways-from birth to six months, Swaddleaze The Startle-Free Sleeper grows with your baby and all your baby's swaddling needs."



"Swaddling allows a greater number of infants to sleep comfortably on their backs, putting parents at ease knowing that their baby is safer, more comfortable and secure.", says Dr. Roxanne M. Simmons, of Children First Pediatrics in Rhode Island.



As Allard sees it, Swaddleaze The Startle Free Sleeper is a simple solution to a common infant problem as well as an age-old challenge of parenthood: sleep deprivation. "Given how crippling sleep loss can be for new parents," she observes, "I'd go so far as to say that Swaddleaze The Startle Free Sleeper will dramatically enhance the whole experience of being a new parent."    




Contact Heather Allard for interviews and product samples. Visit www.2virtues.com for additional product information, testimonials and more.

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