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Paratherm Refocuses Technical and Sales Management Roles

In line with a shift to emphasize technical support for heat-transfer-fluid users more prominently, as opposed to traditional "product" sales, Paratherm has created a new position called Director of Technology and hired a new Sales Manager.

The company has realigned its thinking about how to approach the market based on customer feedback and research. Customers are increasingly concerned about problem solving, maintenance issues and answering emergencies rather than the actual products themselves. The need for supporting advice to users has grown substantially as witnessed by Paratherm as well as by numerous process equipment (heat exchanger and heater) manufacturers. Paratherm doesn't see competitors moving in this direction, so they are positioning themselves to seize this opportunity.

Paratherm's day-to-day efforts have long been focused on their clients' applications, systems and operations, on making access to expert assistance and quick turnaround--whether on technical questions or urgent orders--top priorities. The firm's belief in advising customers with responsiveness and expertise is embodied in the long-standing company slogan, "Engineering...not voicemail."And to fill orders quickly--sometimes very quickly in urgent situations--the company stocks heat transfer fluids in half-a-dozen North American locations (http://www.paratherm.com/sitemap.asp#articles) on heat transfer fluids, systems and applications for trade and technical journals as well as speaking engagements. A member of the American Institute of Chemical Engineers, he holds an Engineering degree from Clarkson University and a Masters of Management degree from Northwestern University.

To better focus the current sales staff of a half dozen on-the-phone (on-the-computer) technical representatives, the firm has hired Rich Clements to spearhead sales in the role of Sales Manager.

Mr. Clements brings with him over twenty years of executive level sales management experience, much of it with a Fortune 500 company in industrial (chemical related) sales. As well, he holds a degree in Chemical Engineering from the University of Maryland. To round out his skill set, Mr. Clements has held positions as Product Director, Plant Manager and Plant Engineer.

About Paratherm Corporation (http://www.paratherm.com/heat_transfer_fluids.asp) (also called thermal fluids or hot oils) since 1988 Paratherm Corporation currently has a customer base of over 3,000 users, largely in the chemical, food processing and plastics industries. The line consists of nine products performing at temperatures from -148 F to +650 F.

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| Paratherm | Heat Transfer | heat transfer fluids |

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