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New Guide Shows Higher Education Marketing Professionals How to Use...

Many highly successful and well-regarded colleges and universities have embraced opt-in email marketing as a means of communication with prospective students, current students, parents and alumni. The question is: How does a college or university make the most of email marketing

With help from Fathom SEO's newly released "How to Kickstart Higher Education Marketing with Email," colleges and universities get an insider's take on the best steps to create an effective email marketing campaign. The guide and accompanying online video summary may be downloaded at

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