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Circulation Verification Council CVC Extends Online EditionApproval...

iFolds, a digital publication provider owned by Advantage Newspaper Consultants, Inc., has been named an Approved CVC Digital Vendor by Circulation Verification Council (CVC). CVC is an independent, third-party audit company that specializes in community newspapers, shoppers, magazines and niche publications.

iFolds allows publishers to offer a replica of their printed publication online, with value-added benefits such as active website links and user-friendly page-flipping and navigation features not available in a standard PDF reader application. iFolds also provides publishers with a method for capturing online subscriber information so that online readers can be notified via email when a new issue is available. Used extensively by daily, weekly and niche publications across the United States, iFolds records and reports visitors, page views, advertiser links and subscriber database for audit verification.

When we learned in 2008 that CVC was expanding its auditing capabilities to include web activity and online edition circulation, we knew that achieving approval as a CVC Digital Vendor was important since it would be key in helping our clients offer an accurate picture of their publication'ss reach and market penetration., said Anthony Duffer, Director of Marketing Digital Publications at Advantage Newspaper Consultants.

About Advantage Newspaper Consultants

Founded in 1996, Advantage Newspaper Consultants has been dedicated to providing newspapers nationwide with the innovative tools and professional expertise needed to enhance readership and become more profitable. Advantage Newspaper Consultants integrates newspaper industry experience with technology to offer compelling and successful revenue solutions that produce results in print and online markets. ANC is committed to helping newspapers thrive - not just survive - the evolution of the newspaper industry.

For more information on Advantage Newspaper Consultants and its products and services, visit http://www.newspaperconsultants.com.

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