Lotame Defines Newest Metrics For Targeting Social Media

White paper reveals: session-based targeting, influencer targeting, platform targeting.

New York, NY April 30 2008 -- Lotame Solutions, Inc. (http://lotame.com/), a company solving the monetization and targeting problems within social media, has published a white paper revealing the most advanced methods of gauging and driving ad performance across social networks.

"There needs to be a new barometer to leverage data where consumers are producing the content," said Andrew Monfried, Founder and CEO of Lotame. "Companies are facing obstacles monetizing and targeting social media because they are using traditional metrics which do not readily apply to user-generated content. Being that we only deal with social media we are confident that this report will provide tremendous value to the industry."

Some highlights from the document include:

* Session-based targeting drives results exponentially.

* Lotame is able to identify, isolate, and target "influencers" within social media.

* Targeting unique to each platform, for example video, bookmarking, and blogging platforms, combined with recency and frequency increases performance.

"The depth of Lotame's knowledge about social media makes them an industry leader for monetization and targeting," said Taylor Valentine, Associate Director of Strategic Services at Horizon Media. "Their findings not only demonstrate how critical a component user-generated content is, but also points out the most effective ways in which to leverage and profit from it."

ABOUT LOTAME

At Lotame, our focus is on social media. We solve the monetization problems faced by publishers, and allow advertisers to speak directly to people through the latest targeting techniques. As the premier aggregator of intelligence across social networks, we increase revenue for publishers and give brands the opportunity to target completely customizable audiences. Please visit Lotame for more information (http://lotame.com/contact/).

FOR TRANSCRIPT/INQUIRIES CONTACT:

Anthony Rapacciuolo

PRcision LLC

(212) 404-1493

ajr @ PRcision.com

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