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This Earth Day Dont Go Black and White. Go Green Read a Digital Newspaper...

This year, with so many 'green ideas' vying for the attention of Earth's citizens, it might be hard to figure out which 'save the planet' resolution to adopt. Here's an idea that is eco-friendly and can also assist in assessing the relative merits of the myriad green initiatives: read a digital newspaper instead of a print version. Or, in the case of PressDisplay.com (http://www.pressdisplay.com/), read any of 600 newspapers from around the world without using any paper. Over the last few years, millions of people have used PressDisplay.com saving more than 26,000 trees.

To celebrate Earth Day 2008 and encourage people to read digital newspaper editions, NewspaperDirect Inc. (http://www.newspaperdirect.com/), the company behind PressDisplay.com is throwing open its digital doors and offering new users one month of free access to newspapers on PressDisplay.com when they register using offer code EARTH DAY. That's right: a month of free access to 600 newspapers, from 74 countries and in 38 languages, presented online just the way they look in print, and compliments of NewspaperDirect.

On April 22, green-seeking news junkies should point their browsers (desktop or mobile) to http://www.pressdisplay.com and enjoy comprehensive, authentic online editions of many of the world's most respected newspapers, including more than 60 U.S. titles and hundreds of digital editions of leading international newspapers.

"Every hour of every day a mature tree is saved by people who choose to read their newspapers online with PressDisplay.com and with our SmartEdition e-papers," said Alexander Kroogman, CEO of NewspaperDirect. "By some calculations it takes 17 trees to produce 1 tonne of newsprint. By using PressDisplay.com at home, at work, while commuting, or when traveling we can all reduce our carbon footprint."

PressDisplay.com can be accessed from PCs, Macs, Blackberry devices, smart phones, iPhones, and iPod Touch devices. If you get up early enough, you can read your favorite newspaper online in PressDisplay.com before it hits the news stands.

PressDisplay.com enhances the reading experience with a customizable user interface, easy-to-use navigation tools and many other enhancements: powerful keyword searching; media monitoring of keywords; sharing articles via email; a one-click 'add to my blog' feature; instant translation into 12 languages; integrated audio; back issue access; photo galleries; and interfaces to social media such as Facebook, Digg and Del.icio.us.

NewspaperDirect also invites consumers who are interested in learning more about how newspaper publishers have embraced eco-friendly approaches to download a new white paper, titled "How Green is Your Publisher" (http://cache-scripts.pressdisplay.com/docs/April08-HowGreenisYourPublisher.pdf) (Contact Tim Cox tim @ zingpr.com if the link is broken.)

About NewspaperDirect Inc.

Founded in 1999 and based in Vancouver, Canada, NewspaperDirect Inc. (www.newspaperdirect.com) is the world leader in multi-channel newspaper and magazine content distribution and monetization.

PressDisplay.com (http://blog.pressdisplay.com/2007/07/16/pressdisplay-video-demo-is-finally-here/) from NewspaperDirect is the world's largest online newspaper kiosk, providing instant access to hundreds of newspapers and magazines from around the world. Users can read full-content publications online, download titles for offline viewing, instantly translate articles into 12 different languages, listen to publications on their computers or mobile phones, and enjoy reading hundreds of publications that have been optimized for smart mobile phones, BlackBerry devices, iPhone, and iPod Touch. NewspaperDirect has also adapted PressDisplay.com for the library, corporate, airline, hotel and OEM markets.

NewspaperDirect's SmartEdition (http://blog.pressdisplay.com/about-smartedition/) e-paper solution, powered by PressDisplay technology, fits every publisher's needs with zero investment and zero operational cost. With SmartEdition, a publisher's subscribers benefit from anywhere/anytime access to current and back issues of their publications, while enjoying premium digital features such as voice, translation, article sharing through email or their blogs, social network integration, picture galleries, advanced search and media monitoring. NewspaperDirect provides full hosting, payment acceptance, customer service management and full technical support.

NewspaperDirect also offers hundreds of newspaper and magazine titles through a global network of more than 1,200 print locations in 105 countries, delivering them to hotels, libraries, cruise ships, yachts, corporate and government offices, retail outlets and home subscribers.

Media Contact:

Tim Cox

tim @ zingpr.com

1-650-369-7784 (for NewspaperDirect)

PressDisplay.com PressReader and SmartEdition are trademarks or registered trademarks of NewspaperDirect Inc. All other trademarks and registered trademarks belong to their respective owners.

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