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Christmas Cards Provide Business Marketing Value

The Christmas holiday season accounts for the majority of greeting cards sent in the United States, according to industry statistics. For many businesses, it may be the only time they send a card to customers or associates.

While some companies feel that sending holiday cards is a routine obligation, high-quality Christmas cards are a valuable component of a company's overall customer relationship strategy, according to Tim Christopoulos, president of Holiday Cards Unlimited (

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