MEA DigitalNames Board Member Michael Chaney as New Chief Executive Officer



MEA Digital (http://www.meadigital.com), a top 50 interactive marketing strategy and services firm, announced today that long-time board member Michael Chaney will replace co-founder David Herscott as Chief Executive Officer. The news comes after Herscott's decision to leave MEA Digital to head the ecommerce division of Advanta, a leading provider of small business credit cards, and one of MEA Digital's largest clients. In his expanded role, Chaney will spend a majority of his time managing key clients and spearheading new business development.

"We believe that Advanta will undoubtedly benefit from David's experience exploiting the digital medium for marketing value," said Chaney of the announcement. "For MEA Digital, this should only strengthen the client-agency relationship and, more importantly, have minimal impact on day-to-day operations. The smooth transition will be a product of an experienced, hardworking staff and a long list of overachieving clients."

Chaney brings more than two decades of experience as an integrated marketing communications strategist to MEA Digital, much of it from Madison Avenue and Silicon Valley. Early in his career, he worked for some of New York's largest ad agencies, including Ayer, Della Femina, MVBMS Euro RSCG and AF&G, managing clients like Proctor & Gamble, A&W Soft Drinks, Ramada Hotels, and the Advertising Council. In 1994 Michael co-founded US Interactive, a leading Internet professional services company that he helped transform from a six-person shop to a 1,000-person, NASDAQ-traded firm with clients such as IBM, Toshiba, American Express, Royal Caribbean Cruise Lines, and Lexus.

"MEA Digital delivers the uncommon ideas that big brands expect and lesser-known brands need," continued Chaney. "It's that kind of thinking that has led to significant growth over the past two years. My hope is that the industry experience I bring as the new CEO will simply help to ensure that 2008 and years to come are just as productive and profitable for employees and clients alike."

Chaney earned a Bachelor of Science in Advertising from Virginia Commonwealth University as well as a Certificate in Investment Management in 2002 from the Wharton School of Business. He also established and endowed the first Merit Scholarship at the VCU Brand Center.

About MEA Digital

MEA Digital is a top 50 interactive marketing strategy and services firm based in San Diego, CA. The company helps national and international brands such as Oakley, Nickelodeon, Callaway and Mitsubishi make the most of the digital medium. The agency's full service offerings include online advertising, web site design and development, emerging media strategies and email and search engine marketing. For more information, visit http://www.meadigital.com.





MEA DigitalNames Board Member Michael Chaney as New Chief Executive Officer