Dairy Queen Offered Top Mobile Web Marketing Campaign for An iCone

mSpotlight Inc., the entity that owns the name D-Q.mobi, was so inspired by a recent article by renowned marketing and PR guru, Al Ries, about .mobi domain names, that it is now willing to place an open one-week offer to Dairy Queen to assume the rights to the D-Q.mobi domain name and promote a full fledged mobile marketing campaign for cone coupons to the general public and unlimited DQ ice cream for life to ten (10) people of its choosing. Alternative arrangements may be entertained.

Here are excerpts from Al's article titled "Mobilenet Promises to Be the Next Big Medium (http://alries.files.wordpress.com/2008/06/al_ries1.pdf)": :Fasten your seat belts. We are on the verge of witnessing the birth of a new mass-communications medium. On the horizon, there's another storm coming for old media. In the near future we are likely to welcome the arrival of a sixth mass-communications medium. And what is this earth-shaking new medium It's the Mobilenet. A slimmed-down, warmed-over dotCom brand isn't going to make it on the Mobilenet. That's the same mistake newspaper, magazine and television brands have made with the Internet."

The article continues: "If the Mobilenet is a new mass medium, what would you call the receiving device The logical name is a 'MobiPhone,' to reflect the millions of dotMobi (http://mtld.mobi/) websites sure to come. The Mobilenet isanother medium which is unique and different than the Internet and most likely to be larger and more universal than the Internet. Companies that want to take advantage of this new medium will quickly register their company and brand names as dotMobi domain names. Furthermore, each dotMobi website should be considered separately from the company or the brand's dotCom website. Two different media demand two different approaches."

"The potential Mobilenet marketplace dwarfs the Internet. Last year more than 1.15 billion mobile phones were sold worldwide compared to only 271.2 million personal computers. In other words, more than four times as many mobile phones were bought than PCs. And, in my opinion, most consumers will find a GPS-equipped MobiPhone to be a device they can't live without."

"Long term, 'mobile' is going to become a very important part of the overall marketing environment in America."

"Every August for the last eight years, my wife and I have driven around the scenic areas of the Southwest. Every afternoon on those trips, we would keep an eagle-eye out for a Dairy Queen to snare a couple of their chocolate-dipped cones. Hopefully, next year we'll be able to check D-Q.Mobi instead," ends the article.

By accepting this open offer for D-Q.mobi (http://www.d-q.mobi/), Dairy Queen will join a select group of companies that own a two-letter .mobi address. There are only 676 two-letter .mobi combinations making these domain names the shortest and most valuable addresses for the mobile web. Well known companies that own a prestigious two-letter .mobi address include Johnson & Johnson, Hewlett-Packard, Proctor & Gamble, Deutsche-Bank, and SpiraHellic Multimedia.

About mSpotlight Inc.

mSpotlight specializes in mobile marketing and domain names for the mobile web which is expected to grow rapidly over the next 5 years. mSpotlight is well positioned for this growth and is leading a consortium of .mobi domain name owners who own the world's largest two-letter .mobi portfolio. This portfolio consists of 400 names that represent 59% of the two-letter .mobi niche. mSpotlight is recruiting top brokers in any industry who can find the right buyer for this one of a kind portfolio. Successful brokers will receive a starting commission of $200,000 for their efforts. For more information about this portfolio visit www.mSpotlight.com or call 917.623.7561.

About Al Ries

Al Ries is the author or co-author of 11 books on marketing. He and his daughter Laura Ries are partners in the marketing strategy firm Ries & Ries. Al currently writes a monthly marketing column for AdAge.com and is an often quoted expert in many publications. For more information visit www.Ries.com.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address. dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison (3), Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone dotMobi is also a sponsor of W3C's Mobile Web Initiative. To learn more about how to register a .mobi domain name visit www.mTLD.mobi.

Dairy Queen Offered Top Mobile Web Marketing Campaign for An iCone

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Dairy Queen Offered Top Mobile Web Marketing Campaign for An iCone

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