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AmericanMuslim Consumer Conference AMCC Focuses on Marketing toMuslims...

The first annual American Muslim Consumer Conference (http://www.americanmuslimconsumer.com/) (AMCC) will take place on Saturday, October 31st, 2009 in New Brunswick, NJ. Researchers, entrepreneurs, marketing and advertising executives from corporate America will convene to discuss and explore the rapidly growing and untapped American-Muslim Consumer: scope, trends and opportunities.

American-Muslims consumers are estimated at 6-8,000,000 with an annual spending in excess of $170Bln. This conference will provide American businesses and executives with useful insights, information and opportunities on how to access and attract the American-Muslim market.

Companies are not addressing the needs of Muslims. Muslims want to be acknowledged in mainstream media. You don'st need to change your product or show Muslims in your ads. Instead, consider advertising in a Muslim media outlet. Say Ramadan Kareem or Ramadan Mubarak during Ramadan. The Muslim community will respond. When we see an ad we like we send it to our friends and share it with each other, said Mohammed Abdullah, director of the event.

Entrepreneur Magazine said American Muslims have the buying power roughly equal to the state of Indiana. However, reaching them requires an understanding of their culture, beliefs and preferences. Muslims are more interested than most Americans in seeing advertising that acknowledges them, it says. Muslims are a neglected market with huge potential for brands who are willing to connect with them online and offline.

According to an article in Advertising Age, 'sIn the coming years, the U.S. market will likely begin to recognize and court the $170 billion purchasing power of American Muslims.

AMCC Objectives:

>    To promote the American Muslim Market as an affluent, vast and untapped market segment.

>    To understand the American Muslim market: scope, trend and opportunities and ways to effectively market products and services.

>    Networking opportunity for companies owned and operated by American- Muslims, and American-Muslim ready products/companies, venture capitalists, entrepreneurs and others to collaborate and exchange resources and ideas.

Who will attend

>    Companies which cater or who are interested in reaching the American-Muslim market.

>    Researchers and executives looking to learn about the American-Muslin market.

Confirmed Speakers and Participants ****

>    Paul Barrett     Assistant Managing Editor, Businessweek; Author, American Islam

>    Rafi-uddin Shikoh        Co-Founder, Dinar Standard

>    Shahed Amanullah        Founder, Halalfire Media

>    Midhat Syed         Partner, Murtha Cullina

>    Carla Power            Journalist, Author of TIME Magazine Halal: Buying Muslim

>    Tariq Farid         CEO, Edible Arrangements

>    Lubna Khalid         Founder and CEO Real Cosmetics

>    Rasheed Ahmed        Food Scientist, and President Muslim Consumer Group

>    Michael Hastings-Black     Author of Advertising Age: Marketers Must Engage the Muslim Consumer

>    Adnan Durrani         President, Condor Ventures

>    Farrukh Siddiqui        COO, Zayan Finance

>    Monem Salam            President and CEO, Saturna Brokerage Services

>    Adham Adam            President, Cresent Foods

>    Bob Burg             Co-Author of Wall Street Journal and BusinessWeek best seller, The Go-Giver

>    Shahed Amanullah        Founder, Halafire Media

>    Tayyibah Taylor        Azizah Magazine

>    Janet Meiners Thaeler    Online PR and Social Media Specialist

>    Midhat Syed            Partner, Murtha Cullina

>    Rafi-uddin Shikoh        Founder, DinarStandard.com

>    Kamal Pasha             Hollywood Screenwriter and Directory

****Subject to change

About the American Muslim Consumer Conference

The American Muslim Consumer Conference is being organized by MLink.org (http://www.muslimlink.org/) a social media site to connect Muslim professionals, businesses and organizations. Other partners include members of the Muslim community: Muxlim (http://www.muxlim.com/), American Muslim Mom (http://www.americanmuslimmom.com/), DinarStandard (http://www.dinarstandard.com/) and Muslim news site HalalFocus (http://www.halalfocus.com).

Get the full schedule and register at www.americanmuslimconsumer.com

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