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Listrak Publishes Results of Dynamic Content Email Campaign Case Study

Listrak, a leading email marketing (http://www.discountbeautycenter.com/), brand name cosmetics, and fragrances. The campaign was a preference-based dynamic content email campaign that included two distinct dynamic content containers that displayed variable data based on past purchase history. The dynamic content case study (http://www.listrak.com/university/dynamic-content-case-study/).

Ross Kramer, CEO of Listrak, says, "At first, DiscountBeautyCenter.com was not convinced that dynamic content would increase response, but we felt that relevant messages targeted to specific customers would sell more products and, therefore, increase the overall ROI of the email campaigns. This email campaign was their best performing email to date, and we are happy to report that the increases came without heavy discounting or even changing the general layout of the original template very much."

About DiscountBeautyCenter.com:

With over 25 years experience in the Beauty Business, we at DiscountBeautyCenter.com take pride in offering you the Nation's largest selection of brand name Cosmetics, Fragrances, and Professional Beauty Supplies at everyday savings of up to 70% and more. We are proud to offer for sale over 30,000 different items. If for some reason you cannot find what you are looking for, let us know and we will try to get it for you.Visit www.listrak.com.

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