Listrak and MarketingSherpa Deliver Webinar on Building BetterEmail...

Listrak, a leading email marketing (http://www.listrak.com/) solution provider, announced the final webinar in its free webinar series with Stefan Tornquist, MarketingSherpa'ss Research Director, entitled Building Better Email Campaigns - Triggered Messaging. The webinar takes place on Wednesday, June 3, 2009, at 1:00 - 2:00 EST.

Tornquist said, Automated email programs are powerful because they'sre relevant - driven by a specific action or lack of action. As an industry we are rapidly moving away from broadcast emails, to highly relevant, customized messages that are triggered by consumers. That'ss better for them and better for us.

Tournquist will use MarketingSherpa case studies to explore the principal types of triggered email.

* Best practices in triggered emails

* Abandoned carts 's38; forms

* Nurturing leads

* Pre and post purchase

* Renewals

* Inactivity and activation

To register now for the final Webinar in the three-part series: Triggered Messaging, visit https://www1.gotomeeting.com/register/799316793.

Discount on MarketingSherpa Handbook

Listrak and MarketingSherpa are also teaming up to offer webinar attendees a $100 discount when they purchase MarketingSherpa'ss Best Practices in Email Marketing (http://www.sherpastore.com/emailhandbook.html10034) handbook. Learn how to successfully grow, segment, measure, deliver, and optimize your email campaigns:

* 80 SherpaTips

* 150+ creative samples

* 86 email Case Studies

* Increase click rates by up to 55%

* Improve conversions by up to 158%

* 8 Email Marketing Audit Checklists

About Listrak

Listrak gives you the tools you need to engage your audience in relevant email conversations. With Listrak email marketing, you have the most detailed reports, more automated features, better targeting tools, superior deliverability, ongoing education, and exceptional service at a price that meets your budget. From self-managed accounts to full service solutions, Listrak is committed to your success.

Listrak is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'sOreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit http://www.listrak.com.

You may also follow Listrak on Twitter and Facebook, and you may subscribe to Listrak'ss mailing list to receive invitations to all of its events, its monthly white papers, and email best practices.

About MarketingSherpa

MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.) So, we'sre not an agency, consultancy or other vendor seeking your business. We'sre not even available for private research -- all our research is published for the entire MarketingSherpa community to benefit from. Our goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results.

Our name Sherpa refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help make your tough climb toward great marketing results easier by handing you research on 'swhat works.'s

Our offices are located in Warren, Rhode Island, a scenic waterfront town roughly 30 minutes from Providence and Newport, and about 75 minutes from downtown Boston.

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