New Social Media Marketing Workshop Offered by the Direct Marketing...

TopRank Online Marketing (http://www.toprankmarketing.com/) and the Direct Marketing Association have announced a partnership to develop and deliver a series of educational workshops on social media marketing, Social Media Smarts (http://www.the-dma.org/seminars/socialmedia_Lee/index.shtml): Introduction to the Social Web, Tools and Tactics.

As marketers face slimming budgets in the months ahead, smart social media marketing offers new opportunities for companies to engage customers, improve brand awareness and increase sales with budgets that are more recession friendly than many traditional marketing efforts.

Leading the workshop will be Lee Odden, CEO of TopRank Marketing, who will introduce participants to the marketing opportunities with social media through best and worst practices examples.

Lee is a well rounded digital marketer uniquely qualified with over ten years experience as an internet marketing consultant and a background in corporate training, said George Markham Director, Education Services at Direct Marketing Association. As a consultant working on the front lines of social media marketing for companies large and small, Lee brings first-hand knowledge and real-world examples to teach attendees how to develop a successful social media strategy.

The Social Media Smarts workshop will provide attendees insight into: blogging and blog marketing, social networks, microblogging, social news and bookmarking, video sharing, image and audio sharing, wikis and social media analytics.

Rounding out the workshop is a social media strategy exercise that will empower attendees to create their own social media strategy and develop a framework for building a business case within their organizations.

As a high demand digital marketing and PR agency, we'sre seeing tremendous benefits from educating in-house marketing staff on the finer points of social media marketing, said Lee Odden, CEO of TopRank Online Marketing. Offering both good and bad social media marketing examples along with strategy, tools, tactics and analytics empowers companies to succeed, even with a sagging economy.

The first of the Social Media Smarts workshop series will be conducted in New York, December 4th and 5th, at the Microtek training facility in lower Manhattan.

Join Lee Odden and the DMA at:

Social Media Smarts Workshop

MicroTek

New York City, NY

December 4 - 5, 2008

Social Media Smarts Workshop (http://www.the-dma.org/seminars/socialmedia_Lee/index.shtml)

About Lee Odden and TopRank Marketing

TopRank Marketing is a leading Internet marketing and digital PR agency, offering strategic SEO and digital public relations consulting, training and implementation for Fortune 500 companies.

Lee Odden, CEO, is a veteran online marketer with over 10 years of SEO and digital PR experience. Lee has been cited for his expertise by The Economist and DM News as well as numerous books and industry web sites. He is the editor of Online Marketing Blog where he writes about the intersection of search marketing, social media and online public relations.

Website: http://www.toprankmarketing.com

Blog: http://www.toprankblog.com

About Direct Marketing Association (DMA)

The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

Website: http://www.the-dma.org

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