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North Star Marketing Introduces Exclusive NowVue Technology The New...

North Star Marketing, a leading branding, marketing, interactive and public relations agency in Lancaster, PA, has developed an exclusive technology which gives companies real time analytics of how visitors are using their website. The new technology, NowVue, takes the focus group concept to the web for qualitative and quantitative insights into the user'ss experience on a website as it is happening.

With an estimated 87% of purchasers using the internet to make final buying decisions -as well as the immediacy of the web - it has never been more important for a business to react quickly to their clients's needs, said Bowen Smith, Executive Vice President at North Star Marketing.

The information which NowVue provides can lead to increase conversions, improved customer engagement and immediate insight into a visitor'ss interaction with a website.

From a marketing standpoint, NowVue provides a focus group style platform to test new websites, site features, products and information with statistical data to support the findings.

There'ss nothing better than knowing exactly what your customer wants, added Ross Sachs, VP of Interactive at North Star. NowVue gives those insights so our clients have the immediacy advantage in our time sensitive world.

NowVue was developed by North Star Marketing exclusively for their clients.

The response from those who have seen the NowVue demonstration has been overwhelming. Our clients who see it immediately grasp its value in building their bottomline and are starting to implement the program, continued Smith.

About North Star Marketing

North Star Marketing is a leading full service creative branding, marketing and public relations agency specializing in integrated programs that reinforce the brand position long-term while increasing sales short term. North Star has 18 years of experience and a dedicated team of brand specialists who serve nationally and locally known brands with marketing, branding, P.R., interactive, advertising, strategic planning, package design, sales communication, creative services and event planning. To learn more, visit www.northstar-m.com.

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