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Public Relations Consultants Association Selects Vocus as Exclusive...



Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced it has formed an exclusive partnership with the Public Relations Consultants Association, the voice of public relations consultancies in the UK. Through the partnership, Vocus will be the sole provider of PR software and press clippings endorsed by the PRCA.





According to the Director General of the PRCA, Francis Ingham, "The formal partnership agreement was a natural progression for the association. With Vocus fast becoming the provider of choice for the industry it can offer a unique, totally integrated PR solution for PRCA members and the communications market."



"Vocus is a market leader with an enormous amount to offer PRCA members. Not only has its product research and development made impressive strides to meet the needs of practitioners, the company has raised the bar in terms of service and quality," continued Ingham.



"By partnering with the PRCA I see the future of the public relations industry as one of transformation as more and more come to understand the benefits of utilizing the technological advancements that are available to them," explains Managing Director of Vocus Europe, Andrew Muir. "The technology is here for the PR industry to radically improve the way it not only plans and executes campaigns but monitors and evaluates those processes too. By working closely with the PRCA we can continue to deliver the solutions the industry needs and deserves."



About the PRCA:


The Public Relations Consultants Association is the voice of public relations consultancies in the UK. The trade association was set up in 1969 and members now represent 70 per cent of fee income for UK public relations consultancies.



It has over 130 members based at over 160 offices throughout the UK. These consultancies are of all sizes, working for clients in all business sectors. Together they employ around 5,000 people and generate more than 400 million in each year in fees from clients.



The PRCA exists to help members be a better business and demonstrate the value of public relations consultancy.



About Vocus, Inc.:


Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,200 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.



This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may,"will,"expects,"projects,"anticipates,"estimates,"believes,"intends,"plans,"should,"seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.



Press Contact:    


Robin Lane


Vocus, Inc.


301-683-6022



Shoba Virk


Vocus Europe Ltd


+44 20 77 769753






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