Punch Communications, a Midlands based PR Agency (http://www.punchcomms.com/), has begun to work on a campaign for Boilerguide, the UK'ss leading online resource for homeowners and heating engineers regarding all boiler related issues.
Punch has been commissioned by Holmes Media, the parent company of Boilerguide, to undertake an extensive public relations campaign, both on and offline. One aspect of the campaign will
be traditional media relations, with the overall goal of achieving visibility across the heating industry for Boilerguide. Another area of activity will be search engine optimisation
(SEO), as a method of raising the profile of Boilerguide on the internet.
Managing Director of Punch, Pete Goold, commented: The Boilerguide campaign is one of great prospect and potential. As well as being a very useful resource for members of the public, who
are looking to understand more about Boilers, the website is an invaluable tool for heating engineers, giving them access to business opportunities all over the country.
Punch, an agency with extensive experience in online PR (http://www.punchcomms.com/Digital-Public-Relations.html),
will be making use of its broad base of contacts in the media, both online and off. The more traditional aspect of the campaign will be focused on the trade press, the SEO campaign
complimenting this, helping Boilerguide to be listed by Google and achieve a high search rank for key terms relevant to the website.
Boilerguide lists hundreds of heating engineers in destinations all over the United Kingdom, providing consumers with a simple, easy way of sourcing a local engineer to solve their boiler
(http://www.boilerguide.co.uk/) or heating problems, whilst at the same time showing the viewer reviews of each company'ss past services.
Companies can join Boilerguide and be given a listing for free, whereas an extra 's163;95 per annum allows a company an improved local search listing, and other options to customise their
profile.
For more information regarding Boilerguide, or to find our more about how Punch Communications can have a positive impact on your business, visit punchcomms.com or call 01858 411600.