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RED PR Receives Industry Recognition at the 2009 Big Apple Awards



The PRSA-NY (http://www.prsany.org) Big Apple Awards recognize excellence in public relations in the tri-state area and are one of the highest honors in the public relations industry. RED PR (http://www.red-pr.com) won for its work on CND'ss Lookbook as a public relations tool. This is RED PR'ss second Big Apple Award.



The CND LookBook showcases seasonal runway trends and illustrates how manicure styles are an integral part of fashion. It is the culmination of RED PR'ss fashion campaign that aligns CND with fashion designers in New York, London and Paris.



The LookBook is used by RED PR to generate coverage of the brand in beauty and runway trend articles and has become a staple reference for magazine editors, driving approximately 60% of the brand'ss press coverage. It has proved a successful tool in shaping CND'ss brand image and earning CND credibility as a style leader.



We are honored to be recognized among the nation'ss largest and leading public relations firms. Winning another Big Apple award is a tribute to our dedication and collaborative client relationships, says Julia Labaton, President, RED PR.



RED PR is a full service boutique communications firm specializing in the beauty and lifestyle industries. It was founded in 2000 by Julia Labaton. Services include media relations, event production, marketing communications, strategic brand alliances, spokesperson development and brand strategy. RED PR won a Big Apple Award in 2007 for its work on behalf of CND. The agency is a member of Public Relations Boutiques International.






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