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Verrecchia Group to Help Genizon BioSciences Launch PR and Advertising...

Genizon BioSciences Inc. has retained Verrecchia Group Communications to conduct a targeted PR and advertising campaign aimed at raising public awareness and support of Genizon's8217;s gene discovery research programs in the Quebec region. Genizon is a biotechnology research company dedicated to the discovery of the genetic causes of common diseases.



Genizon focuses its research studies exclusively on the Quebec population of French Canadian heritage -- known as the Quebec Founder Population (QFP) -- and has conducted some of the first and largest whole-genome studies of common diseases. To date, in collaboration with more than 900 clinicians throughout Quebec, Genizon has gathered more than 35,000 DNA samples from both patients and healthy individuals.



's8220;Verrecchia Group came highly recommended by several sources,'s8221; said Norma Murphy, Manager, Clinical Logistics and Direct Recruiting at Genizon. 's8220;After meeting with them, they quickly demonstrated the extent of their experience in public relations and marketing, both at the strategic and tactical level. An equally important consideration in our selection process was their business model. They's8217;re a boutique-type agency which means they's8217;re able to provide the personalized, one-on-one service we need, as we get ready to launch our first PR campaign.'s8221;



About Genizon BioSciences

Genizon BioSciences Inc. is a biotechnology research company dedicated to the discovery of the genetic causes of common diseases. Founded in 1999, Genizon is the only source for comprehensive maps of genes, biochemical pathways and drug targets that are unequivocally involved in causing human disease. This research is accelerating the development of safer, more effective medicines. For more information about Genizon and its programs, contact the company at 880 McCaffrey Street, St. Laurent, Quebec, Canada, H4T 2C7, Tel: (514) 270-3991, Toll free: 1-888-244-0388, Fax: (514) 270-0209 or visit the Company web site at www.genizon.com



About Verrecchia Group Communications Inc.

Technology People Marketing Technology is the core differentiator of Montreal-based Verrecchia Group Communications Inc., a results-oriented agency that provides comprehensive public relations and marketing services to the technology sector. Founded in 1995, Verrecchia Group is dedicated to providing its clients with strategic planning, hands-on marketing and flawless execution of effective marketing and public relations programs that create awareness, capture mind share, open sales channels, and drive customer leads both in the U.S. and Canada. Each senior member of Verrecchia Group has substantial industry experience and has worked the frontlines of the technology revolution for both multinational corporations and smaller organizations. Headquartered in Montreal, Quebec, Verrecchia Group has consultants located in Toronto, Vancouver, Calgary, New Hampshire, New York and Los Angeles, and represents clients ranging from start-ups to internationally recognized corporations. For more information, call 514-421-1940, or visit the company web site at www.vergroup.com.



Agency Contact:

Marlene Kovac

Verrecchia Group Communications

Tel: (514) 421-1940 x148



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