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Zwicky Teaches How to Effectively Use Analytics to Monetize SEO Lunch...

Enquisite, Inc., a provider of search marketing automation (http://www.enquisite.com/products) and monetization solutions, is bringing its creative approach and thought leadership to Mediapost'ss Search Insider Summit (http://www.mediapost.com/events/index.cfm/showID/SearchInsiderSummit.12-03-08/). At Search Insider Summit, taking place December 3-6 in Park City, Utah, brand marketers, agency decision makers and search marketing experts will come together to collectively move the search marketing industry to the next level of excellence.

Zwicky Leads Lunch 's38; Learn Presentation on Monetizing SEO

Richard Zwicky, Founder and President of Enquisite, will lead the Lunch 's38; Learn presentation How to Effectively Use Analytics to Monetize SEO on December 4 at 12:30PM. In the presentation, Zwicky will discuss how businesses and organizations focused on B2B, lead generation, ecommerce and brand marketing can best use analytical data in their respective roles as search professionals. Zwicky will offer his insights into how analytics can aid marketers in their quest to build brand equity, increase conversion rates and grow their businesses through better use of the search channel.

We'sre noticing that agencies are continuing to shift traditional media spends to PPC, and are investing more heavily than ever in SEO, said Zwicky. My Lunch 's38; Learn presentation will explore how agencies can use new search monetization strategies and techniques to earn more for their businesses and the advertisers who depend on them. I'sll also point out why search analytics should be an integral part of your overall marketing efforts, and will provide a quick update on Enquisite'ss search optimization and monetization offerings.

The Lunch 's38; Learn presentation is open to all attendees.

How Search Marketing Automation and Monetization Helps Marketers

While traditional web analytics show a marketer what happens once a visitor arrives on site, Enquisite'ss solutions let marketers focus on what happens in the steps prior a visitor'ss arrival, when the visitor is in the process of searching for information, products or services. One of Enquisite'ss differentiators is its ability to help marketers mine the longtail of keywords. Enquisite'ss technology makes it simple for marketers to get a visual snapshot of longtail-related behavior and incorporate those keywords into campaigns, leading to decreased time to conversion and increased ROI.

About Search Insider Summit:

This premier event for brand marketers and agency professionals is to share leading edge information and their experience on search marketing in a comfortable learning environment. Over one hundred marketers and agency decision makers will come together to share information and learn more about search through general sessions, keynotes, research presentations, case studies, etc. The summit will not be all work as attendees experience fun activities that take advantage of the resort'ss amenities. Past Search Insider Summits have taken place in Colorado, Florida, California and Utah.

About Enquisite Inc.:

Founded in 2006, Enquisite, Inc. (http://www.enquisite.com/) is a provider of search marketing automation (http://www.enquisite.com/products) and monetization solutions. Through its platform and suite of applications, the company aims to transform search marketing by providing marketers with vital insight into user behavior, intent, and actions, reducing the time to search monetization.

Digital agencies and advertisers, including ZAAZ, Netconcepts, and HSR Business to Business, use Enquisite'ss solutions to more effectively measure ROI, increase current revenue streams, and improve customer retention.

The Enquisite suite of applications includes Enquisite Pro, which automates many of search marketing'ss most tedious tasks by providing focused search analytics; PPC Assurance, which takes a scientific approach to auditing a search engine'ss adherence to an advertiser'ss pay-per-click campaign settings; and SEOsense, which eases the pain for advertisers and agencies alike by providing them with a platform where they can effectively report on and monetize SEO campaigns.

Enquisite has offices in San Francisco, CA, Victoria, BC and Seattle, WA.

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