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AppLocation and Iamota Power up Mobile Content and Services with Location...

Gary Hartwig, President of AppLocation Systems Inc. and Pete Smyth, President, CEO and Founder of Iamota Corporation announced today the availability of location aware mobile content and services. By combining Iamota's proprietary end-to-end mobile marketing, messaging & payment platform with AppLocation's carrier grade MOBILEFusion (http://www.applocation.net/articles/AppLocation%20Tech%20August%202007.pdf) such as mapping, routing, presence awareness, notifications, opt-in privacy, and security are provided through this partnership.

Iamota will work with AppLocation in a variety of applications. "This is a good strategic fit for us. AppLocation designed their MOBILEFusion platform thinking much the same way we did - they began with the end in mind. It is a modular, scalable interface that works with any wireless device. I've seen it work and they got it right," stated Iamota CEO, Pete Smyth. "We were looking to partner with someone who really knows the telematics and location based services business and could easily walk between the enterprise and consumer worlds."

AppLocation President, Hartwig (http://www.iamota.com

About AppLocation Systems Inc.:

Founded in 2002, AppLocation Systems Inc is a Location Based Services and Real Time Location mobile technology company bringing innovative wireless and LBS solutions to enterprise clients. Our collective 30 years experience in advanced tracking and mobile technology for global telecommunication companies equips us with the insight and advantage to go beyond tracking applications.

MOBILEFusion is a carrier grade platform that links telco networks to location sensitive applications. The convergence of GPS and LBS requires a next generation wireless plug and play platform to drive adoption of location for enterprise and consumer applications. AppLocation uses its expertise in location based services and its web-based MOBILEFusion platform to track assets wirelessly improving our client's logistic and supply chain business decisions on land, on water, and in the air - utilizing the latest technology in CDMA/GPRS/Satellite devices, mapping, sensors, RFID, RTLS (http://www.applocation.net

For more information contact:

Pete Smyth

President, CEO & Founder

Iamota Corporation

604.512.7455

Gary Hartwig

President

AppLocation Systems Inc.

250.220.7122

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