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Not All Consumer Sectors are Soft Going into the Holiday Season Crisis...

Optimism for the economy is rare these days. Heading into the holiday gift-buying season, consumers are being very selective about expenditures and retailers are obviously nervous.

But there is at least one sector in the consumer marketplace that is experiencing increasing sales volumes's8212;that is, crisis preparedness.

Victor Rantala, owner of Safecastle LLC, said, 's8220;Our customers are of course being careful watching their budgets given the uncertainty of tomorrow. However, we's8217;ve seen a number of our basic necessities selling very well of late. We's8217;re especially seeing a huge surge in demand for emergency storage food's8212;foods that are packaged to store for years, even decades.'s8221;

Food prices have been leading the way in household-expense growth over the past 12 months or more. Forecasts predict ongoing inflation in consumer food prices for the next year and beyond.

Said Rantala, 's8220;Amid serious concerns about potential food shortages and of course rising prices, our customers are deciding to invest in top-quality storage foods (http://safecastleroyal.com/category_4/Storage-Food-Prep.html). Doing so, they are choosing to lock in today's8217;s prices. Important to note, there is a significant level of peace of mind that comes with having several months of food on hand at a time when fear and uncertainty is increasingly the rule.

's8220;The holiday season is not traditionally a big sales period in crisis preparedness, but this year, there is change in the wind. Customers are looking to invest not only in their own security but they want options for providing the same thing for their loved ones. So we are selling a surprising number of gift certificates (http://safecastleroyal.com/certificates.html) in our Crisis Preparedness Buyers Club.

We expect strong sales to continue well into the next year at least.'s8221;

The Safecastle Royal Crisis Preparedness Buyers Club (http://www.safecastleroyal.com) offers consumers and organizations a unique lifetime membership opportunity for a one-time $19 fee. Shipping to the continental U.S. is always free, and membership brings significant discounts on most every product listed in the store.

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