Consulting Firms Can Make Their Competition Irrelevant



May 3, 2005 -- Firms that create uncontested market space can make their competition irrelevant according to Professor W. Chan Kim and Professor Rene Mauborgne, who are interviewed in the May 2005 issue of Management Consulting News (http://www.managementconsultingnews.com). Kim and Mauborgne are the bestselling authors of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.

Kim and Mauborgne explain that when companies pursue uncontested "blue ocean" space in their marketplaces, they can make giant leaps in the value provided to customers through the simultaneous pursuit of differentiation and low cost. "In any industry, no matter how competitive it is, a company can create a blue ocean of uncontested market space," says Mauborgne.

Also in the May issue of Management Consulting News: M2 Consulting, Inc.'s 3rd Annual Survey of Independent Consultants, Gartner's take on Business Process Outsourcing (BPO), Oxford Global Resources' research on the prospects for telecom consultants, and Deloitte Consulting's research on the looming talent crisis.

The May 2005 issue of Management Consulting News with these articles and the Kim and Mauborgne interview may be read online at http://www.managementconsultingnews.com/2005/newsletter_may_05.htm. Subscriptions are complimentary.

For more information, contact Andrea Harris at (978) 897-1616; email e-mail protected from spam bots.

About Management Consulting News - published since 2002, Management Consulting News is a monthly online newsletter with interviews, articles, and news for consultants worldwide. The editor of Management Consulting News, Michael W. McLaughlin, is a principal with Deloitte Consulting LLP and co-author of the book Guerrilla Marketing for Consultants (Wiley, 2005). For more information see http://www.managementconsultingnews.com.





Consulting Firms Can Make Their Competition Irrelevant