Ornstein Joins Ownership of Moves a Unique Sports Magazine



May 20, 2005 -- Moves Media Group, LLC, publishers of the recently launched Moves magazine, proudly announces that noted professional sports executive and advisor, Mike Ornstein, has joined the publication's ownership and has been named Director of Player and Team Relations. Moves magazine, a quarterly publication distributed nationally, is the first magazine about and for professional athletes.

Ornstein, who has established himself as one of the post powerful and influential figures in the sports industry, is currently a consultant to Reebok Football where he has played a key role in their exclusive contract with NFL, and has signed over 300 players to their multimillion dollar advertising campaign. In addition, he has been a partner since 1997 in CWC Sports, a company that has acquired and maintained exclusive "Official Yearbook" publishing contracts for 29 NFL Teams. He launched his career in 1976 with the Oakland Raider serving as the assistant to then head coach, John Madden, and later became Vice President of Raider Marketing.

The addition of Mike Ornstein as partner is significant to the future of Moves magazine," said Scott Helfand, President of Moves Media Group. "His experience and relationships in professional sports is a tremendous asset."

"I am thrilled to be an official part of Moves magazine," says Ornstein. "I've focused so much of my career on being an advisor and the liaison between athletes, their teams and the corporations that they endorse," he adds. "I know firsthand what the athletes want to see and read and with this, I hope to enhance what Helfand and his talented staff have brilliantly created. The future at Moves is very bight and I'm privileged to be a part of its unique concept."

Moves magazine, is the first publication dedicated to covering and uncovering the fast-paced and exclusive lifestyles of professional athletes. Boasting a slick design and high profile advertisers, Moves is directly distributed to professional and retired athletes as well as sports agents, coaches, office executives and sports medicine professionals. The magazine's features include articles pertaining to health and fitness, family, real estate, travel, finance, and athlete profiles.





Ornstein Joins Ownership of Moves a Unique Sports Magazine





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