MarketingSherpa Publishes Special Report on BtoB Channel Marketing - How Marketers Can Minimize Conflict between Manufacturers Distributors and Resellers



MarketingSherpa, a publisher of research and Case Studies for marketing professionals, announces its newest special report, 'B-to-B Channel Marketing in Crisis - Top Three Pain Points'. This report features useful data and details on the top three channel marketing pain points and ways that marketers can find solutions. Copies are complimentary until October 14th at http://www.marketingsherpa.com/sample.cfmcontentID=3088.

B-to-B channel marketing is in a state of crisis. The manufacturers (OEMs), distributors (middlemen) and resellers (VARs) conflicts are essentially clogging the channel that marketers rely on to move product. This new seven-page report reveals:

- An overview and background of the key channel players
- Details on the top three 'pain points' marketers need to address
- How marketers can increase effectiveness in selling product through the channel

So if the traditional methods for driving sales aren't working, check out the solutions that industry consultants and experts reveal in this special report.

The 'B-to-B Channel Marketing in Crisis - Top Three Pain Points' report will be complimentary until October 14th at http://www.marketingsherpa.com/sample.cfmcontentID=3088.

About MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing a wide range of Benchmark Guides, Buyer's Guides, and How-to Reports plus a 400+ Case Study Library. Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com more than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. Visit the award-winning site http://www.MarketingSherpa.com.





MarketingSherpa Publishes Special Report on BtoB Channel Marketing - How Marketers Can Minimize Conflict between Manufacturers Distributors and Resellers