Jerry and Chris Work, founders of Nashville-based Internet marketing firm Work Media, have just released an Internet marketing guide titled Aggressive Online Marketing Fundamentals: the
Work Media Approach. The book is a high level primer on the various aspects of running an aggressive online marketing campaign.
Said Jerry Work, We believe successful online marketing involves a combination of technology and direct marketing techniques. Companies also need to adopt a multi-pronged strategy, using
many different techniques as necessary to drive targeted traffic to their web sites.
The book touches on numerous areas, including search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, and linking campaigns. While not
going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.
The book, which is approximately 16,000 words in length, is a free download from the Work Media web site in .pdf format.
For additional information, contact Jerry or Chris Work at 888-299-4837 or via email at info@workmedia.net.
About Work Media
Work Media consists of Jerry Work and his brother Chris Work, and various professional copywriters, designers, and programmers they work with on a project-by-project basis. The company
specializes in implementing aggressive, multi-pronged Internet marketing plans. The Work brothers have experience marketing everything from highly-specialized service industries to
multi-million dollar ecommerce sites.
CONTACT INFORMATION:
Jerry Work, Chris Work
Work Media
888-299-4837
http://www.workmedia.net