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The Industry Measure Releases its Latest Survey of Publishing Companies



The Industry Measure today released the latest results of its yearly survey of the publishing markets, the most recent in a series of surveys that the company has conducted since 1996. The 240-page report contains the results of an extensive mail survey of the publishing markets and features The Industry Measure's standard "boilerplate" questions about Business Conditions, Business Challenges, Sales Opportunities, and Planned Investments (as well as 12-month Investment Projections of more than 100 equipment, hardware, and software categories, including expected number of units shipped and dollar values).



The Summer 2007 survey also asked several specialty questions on such topics as the extent to which publishers are working on personalized, customized, variable-data, or targeted print projects; trends in the adoption of online proofing; which old and new media channels are becoming more and less important for publishers; number of stock images purchased and amount spent on stock imagery; the effect of the recent postal rate increase on publishers' businesses; and more.



In addition to the results of the current survey, Publishing #19 also draws on The Industry Measure's 13-year database of survey results to put current findings in historical perspective and examine how past and present trends will likely play out in the future. How are media trends affecting these companies What is the role of print vs. new media in their service offerings Where do they see their companies going in both the near- and long-term What hardware, software, and equipment are they buying to meet their expected needs



Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format (


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