Work at Home 21 Tips

According to John Jude O'sCallaghan, CEO of Entrepreneur'ss Network, Inc, the best way to survive in today'ss harsh economic climate is to start your own, low-cost, low-risk, home-based business.

The key to success, John says, is to think about what people really need and must have. Then do some creative thinking as to how to use your existing knowledge and skills to satisfy those needs and wants.

Work at Home -- 21 Tips is John'ss latest how-to report. It'ss based on his experience in starting seven small businesses, plus the interviews he did with over 500 successful business owners in a wide range of trades and professions. Here'ss an extract:

1. What you lack in capital will have to be made up for in sweat equity -- meaning, in the early days, you'sll have to do most of the donkey work yourself.

2. Even if you have more than $100 to invest, and my guess is you have, it'ss best to play it safe. Learning how to carefully calculate risks takes time. So, until you know what you are doing, you would be unwise to bet the farm.

3. Service businesses are the easiest to start and require the least amount of capital. Basic requirements are a place to work -- it can be the kitchen table, a phone and access to a computer.

4. Since your advertising budget is likely to be limited, you must get on the phone and tell all your friends and, indeed, everyone you know that you are now in the XYZ business and looking for work.

By everyone I mean your dentist, doctor, barber, chiropodist, massage therapist, lawyer, real estate agent, insurance broker and any other small business owners or service providers that you have used. Suggested script:

Now that you know the kind of work I do and the kind of service I provide, can you think of three people in your circle of friends who just might be interested in using my service

5. Get 250 business cards free from Vista.Com (you'sll have to pay postage) and practice the Three Foot Rule. That is, give one of your cards to everyone who comes within three feet of you.

6. You could also place your card on local supermarket bulletin boards for free.

7. Be a penny-pincher. If used equipment and tools of the trade will do, buy used. If you can barter what you have a surplus of, like your time and skill, for what you need, by all means barter.

8. Keep your day job -- if you have one. Start on a part-time basis. Work evenings and weekends. Don'st leave your main job until your part-time earnings are almost equal to your full-time wages.

9. Write a one-page press release about your new business and send it to all local media. However, it must be newsworthy and not read as a thinly disguised advertisement.

Don'st use advertising words like; amazing, low cost, super, exciting, best, guaranteed, special offer, etc., or your release will most certainly be trashed.

Never call the editor to say, Did you get my press release And never send an e-mail attachment.

10. If your prospective customers are local, consider getting 1,000 flyers printed. If you can'st afford to pay to have your flyers distributed, deliver them yourself.

11. If you are offering a discount coupon to new customers and you can find business owners offering a different service to the same targeted market, contact the owners and offer to distribute their discount coupons to your customers in exchange for distributing your coupons to theirs.

Since it is the lifetime value of the customer that counts, you can also easily afford to offer existing customers a one-time discount for every referral who decides to use your service.

12. Even though it is better to be a sole owner, half-a-cake is better than no cake. So, consider going into partnership, especially in instances where there would be no business without a partner.

A good match might be a technical person to do the actual work and someone who is a great communicator to sell the service.

To get the rest of the 21 Free Tips simply send John a blank e-mail. Put 21 Tips as the subject and mail to: johnjudeocallaghan @ verizon.net

http://www.informationpublishingservice.com

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