Report Indicates China Newspaper Industry Experiencing Rapid Development



May 18, 2005 --A market research report on China's newspaper industry has just been published by China Knowledge Press.

China's newspaper industry is often known as the last industry in China which can produce huge economic profits. In 2003, China's newspaper advertising revenue reached RMB 107.9 billion (US$13.03 billion), an increase of 19% from the previous year.

This report introduces the most important newspapers in five major regional markets of China, including Guangzhou, Beijing, Shanghai, Chengdu and Xi'an. In the pages tracing the development of news titles, it clearly shows the emergence of one of the most profitable businesses in China.

China's newspaper industry was extremely regulated in the past. As China opens up to the rest of the world, governmental policies pertaining to the newspaper industry become more relaxed. Although the Chinese government still adopts strict measures in supervising the editorial department, guiding the political direction of the news content, it has allowed foreign capita to enter the business aspects of publishers such as advertising, publication etc. In 2003, the government paved way for publishers to conduct cross-regional, cross-provincial launch of new titles in China, to enhance competition. Restructuring, mergers and acquisitions of newspaper in China will become more frequent in time to come. Moreover, at the end of 2004, Beijing Youth Daily's subsidiary, Beijing Youth Media Co., Ltd was listed on the Hong Kong stock market. It was the first Chinese print media stock that floated on overseas stock market. Beijing Youth Daily has successfully explored new financial channels for the China newspaper industry. This research provides detailed information regarding the unprecedented changes that will shape the industry.

Chapters in the report are:
Executive Summary

Chapter 1    History of China's Newspaper Development since Founding of P.R.C
1.1    First Attempt Towards a Market-Oriented Path (1949-1966)
1.2    The Strict Forbidden Stage of China's Media Industry (1966-1976)
1.3    Second Attempt Towards a Market-Oriented Path (1977-now)

Chapter 2    A Breakthrough in Financial Channels
2.1    Outside Capital Has Taken Various Channels to Permeate China's Publishing Market
2.2    Cross-Regional, Cross-Provincial Launch of New Titles
2.3    Listing of Beijing Youth Daily

Chapter 3    Development of China's Newspaper Advertisements
3.1    China's Newspaper Ad Revenue
3.2    Rapid Development of Advertising Companies
3.3    China's Ad-related Business Company Ownership Analysis
3.4    Industry Advertisement Expenditure Analysis

Chapter 4    China's Newspaper Titles and Print Copy Analysis
4.1    China's Newspaper Titles
4.2    Distribution of Titles by frequency
4.3    China's Newspaper Print Copy
4.4    China's Newspaper Average Print copy per Title
4.5    Summary

Chapter 5    Regional Market Situation
5.1    Guangzhou
5.2    Beijing
5.3    Shanghai
5.4    Chengdu
5.5    Xi'an

Chapter 6    China Press Group Development
6.1    Birth of China's Press Group
6.2    Development of China's Press Group

Chapter 7    A New Regulatory Environment
7.1    Foreign Investment in New Media Market
7.2    Government Policy Limitation on China News Media Company
7.3    New Provisions in the Schedule of Specific Commitments on Services
7.4    Advertising Regulations

Chapter 8    Prosperity of Internet Media
8.1    Internet - The New Media Rage
8.2    Internet Media not a threat to Traditional Newsprint
8.3    Rise of Chinese Internet Companies

Appendix - Newspaper Reading Trends
1.    Reading Habits across Beijing, Shanghai and Guangzhou
2.    Daily Reach of Newspapers

About China Knowledge
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Report Indicates China Newspaper Industry Experiencing Rapid Development