Research and Markets Scholarly Journal Publishers Wrestling With How to Survive In a Market That Facilitates the Free Exchange of Electronic Content



Research and Markets (http://www.researchandmarkets.com/reports/c20052) has announced the addition of Open Access Publishing Models: Opportunity or Threat to Scholarly and Academic Publishers to their offering.

Since the introduction of the Web, scholarly peer-reviewed journal publishers have been wrestling with how to survive and thrive in a market that facilitates and encourages the free exchange of electronic content when their traditional business models are heavily reliant on print-based pricing and distribution. One emerging alternative to traditional journal is "open access" - providing lawful free access to journal content online and funding its production through other models such as charging contributors for the privilege of peer review and branded publishing. This report defines the major attributes of the open access movement, analyzes the marketplace for open access, its business models and drivers, cost structures and funding, highlights and analyzes the major product and marketing attributes and overall effectiveness of six open access providers: BioMed Central, the Public Library of Science, The Scientific World, the Public Knowledge Project, The Berkeley Electronic Press and The Company of Biologists.

Focus
An overview of the background, key players and trends in the market for open access online journals, with insights on their evolution, their role and penetration in the marketplace for scholarly content and the likely threats and opportunities for commercial, association and non-profit journal publishers.

Audience
Journal publishers, distributors and aggregators who are trying to assess how to position their products and services in the online journals marketplace, as well as institutional information professionals who are evaluating offerings in the market for open access journals.

Content
24 pages of core text and tables. Includes detailed profiles of major providers of open access journals, historical background and terminology definitions, key market drivers, market size, business models, cost structures, funding agencies, recommendations on publisher strategies and reference materials.

Use
To obtain a broad and thorough background and understanding of all of the major components, providers, markets and issues for electronic journals that can be used to implement marketing and purchasing strategies.

Contents include the following:
The Evolution of Journals
Electronic Journals Publishing
Definitions of Open Access
Open Repositories and Archives
Open Access Market Attributes
Key Drivers
Size of Open Access Journals Market
Open Access Business Models
Cost Structures
Funding Agencies
Threats and Opportunities for Publishers
The Future of Open Access
Open Access Publishers Profiles
Overview of Open Access Publishers
BioMed Central
Public Library of Science
The Scientific World
Public Knowledge Project
The Berkeley Electronic Press
The Company of Biologists

For more information visit http://www.researchandmarkets.com/reports/c20052

Laura Wood
Senior Manager
Research and Markets
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Research and Markets Scholarly Journal Publishers Wrestling With How to Survive In a Market That Facilitates the Free Exchange of Electronic Content