N.Y. Times BestSelling Authors Write Content for HealthRelated Marketing and Advertising Materials



Calabasas-based authors Barry Fox and Nadine Taylor, who for the past 20 years have written some of the nation's best and most popular health and nutrition books, have formed a new company, healthWrite.com specializing in the creation of health-related marketing and advertising materials.

Barry Fox stated, "We have seen a tremendous increase in demand for solid copy writing for collateral materials for advertisers. Because of our years of experience in explaining complex health information in simple yet interesting ways, we've been getting a lot of requests to do advertorials, white papers, brochures and more. We find this kind of writing interesting, challenging and a lot of fun. "

Increasing the "buzz" about a product and motivating readers to buy is one of Fox and Taylor's special strengths. One of Fox's books, the New York Times #1 best seller, The Arthritis Cure, was the first to introduce glucosamine and chondroitin sulfate to the public. Within weeks of publication, sales of both supplements went through the roof, and they continue to be among the biggest money makers in the supplement market. One of Taylor's books, Green Tea, was instrumental in creating consumer awareness of 8211; and a high demand for 8211; green tea. Taylor notes that "Before the book was published, green tea was a specialty item. Now it's found virtually everywhere 8211; in grocery stores, health food stores and restaurants nation wide."

Fox and Taylor are a husband-and-wife writing team with more than 30 published books to their credit, most focusing on the benefits of vitamins, minerals, herbs and phytochemicals. Thoroughly grounded in the science behind the supplements, the two have extensive experience in presenting such information to the lay public in exciting, interesting and easy-to-understand ways.

Through healthWrite.com Fox and Taylor will specialize in creating brochures, advertorials, infomercials/commercials, product roll-out presentations, white papers, books and press releases that will grab the readers' attention, explain the scientific and sales points in dynamic yet simple language, and motivate them to buy, buy, buy!

Barry Fox, PhD, is Chair of the Consumer Advisory Council of the American Nutraceutical Association, Editor-in-Chief of the American Nutraceutical Association's Nutraceutical Report, and the author of co-author of numerous health books, including The Side Effects Bible, Herb Effects, and What Your Doctor May Not Tell You About Migraines. Nadine Taylor, M.S., R.D., is a registered dietitian, Chair of the Women's Advisory Council of the American Nutraceutical Association, and author of co-author of numerous health books including 25 Natural Ways to Relieve PMS, Natural Menopause Remedies, Arthritis For Dummies and Runaway Eating.

For more information, see www.healthWrite.com.





N.Y. Times BestSelling Authors Write Content for HealthRelated Marketing and Advertising Materials