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DoitYourself Social Media Handbook Hits Shelves

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web is a do-it-yourself handbook that demonstrates how to use Web 2.0 tools to build a successful and impressive Social Web presence. Written by Deltina Hay, owner of Social Media Power (http://www.socialmediapower.com/), the book comes with a CD packed with links to other resources, directories of Social Websites and forms and worksheets to map an effective strategy.

Set for release in March 2009, A Survival Guide to Social Media and Web 2.0 Optimization is a landmark book that brings Web 2.0 into the mainstream. It is designed for use by individuals, businesses and is also effective inside the classroom. It avoids tech talk and illustrates, step-by-step, how to create and use the most advanced Web tools, most of which are free or inexpensive. A type of book rarely seen in the tech world, A Survival Guide to Social Media and Web 2.0 Optimization is accessible, smart and committed to a do-it-yourself philosophy that puts technology into the hands of the public.

Readers are armed with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. From WordPress to Facebook, Squidoo to YouTube, wikis, widgets, blogs, and RSS feeds, Ms. Hay demonstrates how businesses and individuals can create and use these tools to maximize their Web presence and earn a profit.

As a publisher and small business owner, Deltina Hay'ss social media expertise and experience as a web developer have allowed her to become a regular contributor to IBPA'ss Independent, The SPAN Connection, SiteProNews and many online news sites. While she has taught at the university level, her rich knowledge of social media applications in the real world make her writings some of the most exciting and accessible in the industry today.

ABOUT DELTINA HAY:

A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to the publishing industry. She is the principal owner of the independent press, Dalton Publishing, and the social media consulting and Web 2.0 development firm, Social Media Power. She is also the founder of the innovative Web 2.0 site, PlumbSocial.com. Her graduate education includes applied mathematics, computer science, and psychology. She has written two substantial books on social media and Web 2.0, is a regular contributor of articles on the subject, and has given countless presentations.

ABOUT WIGGY PRESS:

Wiggy Press is an imprint of Dalton Publishing, an independent publisher based in Austin, Texas. While Dalton Publishing has a focus on literary topics, Wiggy Press focuses more on topics of the mainstream. These titles are timely business, self-help, and other nonfiction titles. Adhering to the highest standards, Wiggy Press and Dalton Publishing respect the cutting-edge visions of their world-class stable of authors. Through a model of support, marketing, publicity, and social media, they provide authors a platform for success in the highly competitive publishing market. Wiggy Press titles are distributed nationally by Midpoint Trade Books. www.daltonpublishing.com

ABOUT THE BOOK:

TITLE: A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and     Tools for Succeeding in the Social Web

AUTHOR:    Deltina Hay

PUBLISHER: Wiggy Press, an imprint of Dalton Publishing

DISTRIBUTOR: Midpoint Trade Books

CLASSIFICATION: Computers / Web / Business / Marketing

PRICE: $24.95

BINDING: Trade paperback with resource CD

FINISHED SIZE: 6 x 9

# PAGES: 400

ISBN-13: 978-0-9817443-8-4

PUB. DATE: March 15, 2009

URLs:    

http://www.daltonpublishing.com/survival-guide

www.socialmediapower.com

Contact:

Neil Kahn

512.567.4955

www.daltonpublishing.com

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